The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. there’s no limit to how creative you can be.

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Contently - Strategy

SEPTEMBER 27, 2023

Pepsi’s Bus Stop Experience Pepsi shattered conventional advertising by staging an AR experience at a London bus stop. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. Set Clear Objectives: Define your goals for leveraging next-gen channels.

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Content Marketing Storytelling Technology Fashion 52

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Bruce is EMEA VP, Twitter and a former MD of YouTube.

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Print Storytelling Newspapers Advertising 60

Cision

AUGUST 11, 2016

Advertising Age Online. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Advertising Week. Creativity Unbound. .” – Andrew Hutchinson, Content Manager, Social Media Today. Search Engine Land. Social Media Examiner. MarketingProfs.

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PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. “Discover the best social media marketing techniques from the world’s top experts.”.

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Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. The ad itself has been viewed more than 63 million times on YouTube.

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MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. So what precisely is the understanding between advertisers and their consumers as to honesty?

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Film Marketing YouTube Advertising 48

Cision

APRIL 6, 2015

iTunes and YouTube don’t deduce context from audio alone. Look at podcasts on YouTube, Soundcloud and other popular hosts, and you’ll see that tags help to add appropriate context to the file. “The (podcasting) format really lends itself to advertisers. So text is important for three elements. descriptions.

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Engineering Tools Examples YouTube 120

ReimaginePR

JULY 25, 2016

As someone who believes in the power of storytelling, this platform is high on my radar. If you’re not about embracing your inner creative child, Instagram may be a bit tricky for you to get the hang of. Instead, watch a quick YouTube video to learn more. in visual form. Click To Tweet. Practice Makes Perfect.

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PR Conversations

JANUARY 29, 2016

Finding the Shared media space increasingly cluttered by the creativity of activist campaigns, personal pronouncements and Stickman memes , it is hard to cut-through and show any value to clients for spending their money trying to generate likes through an ever expanding plethora of social media platforms and attribute these to website hits.

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Publicity Ethics Creativity Travel 40

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. For example, a link to YouTube might feature in the social copy and not an embedded video. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video.

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Video Social Media Instagram Media 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Marketing turns to creative to stand out from the clutter . No one has really cracked that code yet.

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Marketing Content Marketing Data Social Media 190

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. That approach lacks creativity and isn’t going to add much to your content strategy. Consider the uber-popular YouTuber Jake Paul. Trust the video creators you hired.

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Video Brand Branding YouTube 111

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

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Google Data Government Social Media 119

Waxing UnLyrical

NOVEMBER 18, 2015

The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs. Account for costs related to audio, video-related equipment, editing, creative services, hosting and distribution — for starters. Identify a budget number you can realistically afford.

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Video YouTube Web Case Study 40

MaccaPR

NOVEMBER 10, 2015

An example of someone who has successfully applied this principle of emotional connection and response is YouTube star, PewDiePie , whose video channel recently hit 10 billion views. The social organism evolves through memes and grows when you allow users to be creative with your content. And, guess what, it’s crazy accurate.

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Marketing Social Media Video Mobile 48

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 13) Mike Stelzner.

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Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. Three decades on I’m less positive. 30 agencies submitted data to the project.

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Publicity Government Guidelines Facebook 128

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Action: Read widely and consume a variety of media.

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Publicity Ethics Data Community 164

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. We knew the four horsemen for our brand strategies, advertising, public relations, lobbying and pack funding. Richard Levick: There’s an immense amount of truth in that.

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