Advertising Creativity Leadership White Paper 
Sword and the Script
OCTOBER 22, 2019
I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. 16% on marketing analytics. “As
Sword and the Script
JULY 24, 2018
This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.
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Beyond PR
MARCH 6, 2018
Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.
Sword and the Script
JANUARY 3, 2017
One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’
Contently - Strategy
SEPTEMBER 10, 2020
When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. I agree with that so much.
Doctor Spin
APRIL 17, 2023
Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry. Host a customer appreciation event with personalised gifts and special deals.
Beyond PR
AUGUST 3, 2016
And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. As my products’ champion, I use a combination of creativity, analytics and persistence to secure that support.”. Step 4: Collaborate on content.
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