PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. That’s the pro.

Publicity 67

Publicity Small Business Advertising Advertising 67

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Television Trends YouTube 130

Doctor Spin

APRIL 5, 2023

Of course, building trust isn’t enough if no one knows who you are in the first place. Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. the 3 R:s): Recognition. The 1-page strategy focuses on how to win.

B2B 52

B2B Strategy eBook Small Business 52

Maxim Behar

MARCH 6, 2022

I mean, at the age of 40, I started a new business. I started in a small kitchen because I really started from scratch and didn't have any money. Of course, the small kitchen space that I had was a rented one from a friend of mine who resided at a place very close to the place I was living. I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

NOVEMBER 23, 2019

Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. Most marketers used paid media to fuel owned media.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48

ReimaginePR

JULY 11, 2016

So how do other small businesses master this art? Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. At this point you’re probably thinking, Susan, I barely have enough time to write a blog post a month.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 15) Christopher Penn.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it.

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Lead Sources Vary by Business and Industry. In the course of my networking this week, I’ve had a number of conversations about leads.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

Cision

JULY 26, 2017

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority).

Social Media 233

Social Media How To Insurance Insurance 233

PR Fuel

OCTOBER 16, 2018

Of course, every reporter has his or her own preferences, so it’s always helpful to find out what their “best time” to be reached is. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Make sure to keep it updated.

Web 40

Web Pitching Local Report 40

PR Fuel

OCTOBER 30, 2018

7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Without further ado, here are 7 tips to writing the best welcome email. 5 Tips on Writing a Great Email Newsletter.

Communications 40

Communications Pitching Writing Social Media 40

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Of course, I am making some assumptions here. Pay-per-click (PPC) advertising costs might increase.

Google 101

Google Nonprofit Engineering SEO 101

Bad Pitch Blog

APRIL 9, 2006

TODAY/MARKETING: Small-Business Marketing -- Counselor Magazine (US) I need experts who can offer small-business marketing tips for a company uncertain how to spend advertising and marketing dollars. Unplugging the microwave and taking this approach allows you to send pitches like the one below from Greg Brooks.

Media Relations 40

Media Relations Media Pitching Small Business 40

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Image credit: Pixabay.

Technology 12

Technology Software Company Marketing 12

Bad Pitch Blog

MAY 20, 2010

She does not ask me to write about Retrevo, she merely asks me to credit them for the content. Because I have a background in broadcast communications, I know what it takes to write a story, shoot a video, edit and work under deadline. An iPad Custody Lawyer of course. About Jennifer L. Jacobson: Jennifer L. Who you gonna call?

Pitching 49

Pitching Fashion Report Twitter 49