Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics.

Content Marketing 159

Content Marketing Social Media SEO Survey 159

Sword and the Script

MAY 10, 2016

Is content marketing better than advertising? Brands are favoring content over ads , according to this piece by Broadcasting & Cable, which leads with one fairly recent study and references others: “Click-through rates on banner ads have already hit rock bottom, 94% of online viewers skip pre-roll ads before five seconds have gone by, and an estimated 12% of display ads are never even seen by humans, translating into $18.5 Pay-per-click advertising?

Advertising 109

Advertising Advertising Content Marketing Marketing 109

PR Daily

SEPTEMBER 21, 2021

Is your content calendar meeting the needs of a modern digital audience? Here’s what the experts at Sprout Social say is happening on top platforms. You might have plenty of metrics on hand about how much engagement your social media channels are getting.

Social Media 187

Social Media Report Automotive Media 187

PR Daily

JANUARY 25, 2021

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months. Expect the increase in influencer and user generated content to continue. It’s not only influencers who are creating meaningful content.

Social Media 218

Social Media Trends Instagram Media 218

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Offer Long-form Content.

Content Marketing 221

Content Marketing Strategy Marketing Engineering 221

PR Daily

SEPTEMBER 11, 2020

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media.

Social Media 213

Social Media Strategy Media Advertising 213

PR Daily

AUGUST 5, 2022

We caught up with Kirk Wilson of Lincoln Financial Group to learn his tips for smarter social media communications. But not all companies are tapping into social media or using it the correct way. 21-23 in Disney World for our Social Media Conference ].

Social Media 181

Social Media Communications Financial Media 181

PR Daily

SEPTEMBER 20, 2019

Video is king of today’s social media landscape. According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. For example, it automatically starts playing content as soon as you open the app, and you can bounce from channel to channel to see what your favorite creators have posted. Best practices for IGTV content marketing. Create content in an episodic format.

Content Marketing 142

Content Marketing Instagram Television YouTube 142

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you?

Content Marketing 335

Content Marketing Marketing Mobile YouTube 335

PR Daily

JANUARY 26, 2021

A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed. Social media managers wield an immense amount of power over companies’ reputations. Social media managers are overworked.

Social Media 185

Social Media Company Media Storytelling 185

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is inbound marketing?

Content Marketing 84

Content Marketing eBook Marketing Case Study 84

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

Content Marketing 170

Content Marketing Blogging Study Marketing 170

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. And that gets to the core of the point here – this is about the psychology of more in marketing: more content , more followers, and more leads. Sure we have more content, but it’s it resonating?

Content Marketing 104

Content Marketing Social Media Marketing Twitter 104

PR Daily

AUGUST 13, 2015

A fight is brewing in the world of marketing when it comes to brand budget dollars: How do you choose between native advertising and content marketing? Native advertising gives you widespread brand awareness, millions of “potential” impressions and possible click backs to your website, if it’s served up to the right audience. RELATED: Learn how digital promotions, giveaways and contents can boost your marketing campaigns. ].

Advertising 138

Advertising Advertising Content Marketing Analytics 138

Sword and the Script

APRIL 18, 2020

There are several strategies for this including: You can help people – content has utility value. You can captivate people – content has entertainment value. Obviously, we cannot congregate today, and marketing and PR are scrambling to defend or reallocate their budgets.

Trade Shows 146

Trade Shows Conference Content Marketing Marketing 146

PR Daily

JANUARY 24, 2019

It’s a new year, and that means its time to reevaluate your content marketing strategy. As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget. It is also important to allocate resources and money for new content. However, your content marketing efforts should not be viewed as a separate undertaking from your marketing output. It is your marketing.

Content Marketing 128

Content Marketing Marketing B2B Strategy 128

Contently - Strategy

AUGUST 19, 2020

Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own.

Healthcare 114

Healthcare Content Marketing Marketing Instagram 114

PR Daily

SEPTEMBER 18, 2020

The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts. Communicators must work even harder to stand out and protect their organizations’ brand images from rumors floating around social media platforms.

Social Media 163

Social Media Media Viral Facebook 163

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own. There are four broad types of media – paid, earned, shared and owned (the PESO model). Paid media is advertising.

Content Marketing 145

Content Marketing Marketing Ethics Advertising 145

PR Daily

JULY 29, 2021

Lippe Taylor’s Paul Dyer makes the case that the advertising model is broken, as consumers increasingly seek ad-free experiences online. In Paul Dyer’s view, the modern advertising model is broken. But it’s not just media companies that are abandoning the digital ad model, Dyer argues.

Advertising 166

Advertising Advertising Sports Privacy 166

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees.

Content Marketing 146

Content Marketing Measurement Marketing Analytics 146

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. If you decide to use video in your marketing, do it because you’ve tested it at your organization, you are repurposing it across many channels, and most important of all, it produces results for you. Social Media Sites Discourage External Links.

Social Media 152

Social Media Brand Branding Media 152

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. You can’t just post content, hope it reaches your target audience, and wait around while you come out on top with lots of adoring followers. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 136

Social Media Media Advertising Advertising 136

PR Daily

FEBRUARY 19, 2021

The team behind a dog’s perspective on the NFL championship shares how they approached their social media strategy and lessons to be learned for jumping on the next big cultural moment. Nelson: We share a lot of content during Super Bowl weekend.

Social Media 138

Social Media Sports Viral Media 138

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. But what’s been really interesting is Pokemon Go’s marketing potential for local businesses.

Trends 319

Trends Content Marketing Marketing Brand 319

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level. Attendees of New York Fashion Week share photos across social media. Want even more content marketing tips?

Content Marketing 266

Content Marketing Apparel Marketing Mobile 266

ReimaginePR

JULY 11, 2016

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 136

Content Marketing Marketing Advertising Advertising 136

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Blab was sort of a middle ground between Periscope (single-user video) and Google Hangouts (multiple users),” reported Matt McGee , in a news piece for Marketing Land. “It It allowed up to four people to participate in a live video chat and quickly became popular among marketers for its ease of use and integration with social media.”.

Content Marketing 96

Content Marketing Digg Marketing Google 96

PR Daily

AUGUST 22, 2018

analyzes how companies are marketing themselves online, getting responses from 501 marketers from across the U.S. The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.]. Are you investing in online marketing? Social media is most popular.

Advertising 97

Advertising Advertising Report Social Media 97

PR Daily

OCTOBER 4, 2021

Also: Brands push digital fan engagement on National Taco Day, Alaska’s Katami National Park celebrates pudgy bears in social media contest, PwC frames remote work as inclusive, and more. SOCIAL BUZZ.

Airlines 100

Airlines Social Media Reddit Employee 100

PR Daily

OCTOBER 19, 2021

Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more. Courtesy of Sprout Social. SOCIAL BUZZ.

Social Media 124

Social Media Brand Branding Media 124

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes.

Sports 111

Sports Social Media Radio Media 111

Prohibition

SEPTEMBER 15, 2021

As we fast-approach Autumn, and Summer comes to a close, social media has also changed recently with new features being introduced across all platforms. After testing the feature, Instagram has now followed through with its new advertising feature.

Social Media 62

Social Media Trends YouTube Facebook 62

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. During those two experiences, I saw the power of paid social. Since PR has traditionally focused on earned media.

Social Media 117

Social Media B2B Company LinkedIn 117

PR Daily

JANUARY 24, 2022

Hello, communicators: With Super Bowl LVI weeks away, several brands are already launching advertising efforts to build hype around their campaigns ahead of game day. Sixty-nine percent have deleted or thought of deleting a social media account because of recent social media data breaches.

Privacy 102

Privacy Social Media Comparison Survey 102

PR Daily

SEPTEMBER 10, 2015

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. However, PR pros that don’t sharpen their skills for content strategy, development and measurement are quickly left behind as the future of digital PR evolves. Who are “the media?”. This means that influence is no longer limited to industry publications and members of the news media. Become the media.

Content Marketing 163

Content Marketing Marketing Web Technology 163

PR Daily

AUGUST 22, 2019

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Social media training from Hootsuite Academy. The principles from these guides will improve every marketing project you pursue.

Course 157

Course Social Media YouTube Instagram 157

PR Daily

JULY 1, 2020

Full-time Amazon, Whole Foods Market and delivery service partner drivers will each receive $500, while their part-time counterparts will receive $250 each. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ].

Social Media 161

Social Media Employee Advertising Advertising 161

Sword and the Script

OCTOBER 8, 2019

Organizations that publish content with answers to those questions have a solid chance of showing up in a search page with potential answers. In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? There are a few benefits I’d add to that: a) Media relations.

Content Marketing 106

Content Marketing Comparison Marketing Web 106

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world. The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media. One of the most significant findings from the study was that media is now the least trusted institution. Trust and the Unlikely Reinvention of Advertising [UML].

Content Marketing 103

Content Marketing Marketing Financial Study 103