Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. Not even permission to advertise, according 2 some studies. CommAMMO There surely are good reasons to build a FB community, even if only marketing-related. But Marketing and PR are not the same! PR is part of corp.

Measurement 69

Measurement Financial Facebook Tourism 69

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. I look forward to hearing from you in the comments.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. This is a young guy in college, and he gets what measurement is and isn’t.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? The feline theory of public relations , by Richard Bailey. Why: with a headline like that, you think I was going to pass it up? by Davina Brewer. Wanna Subscribe?

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. India is the cradle of regional languages. Wanna Subscribe? Shall We Tweet?

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Regardless, thanks for visiting!

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

FEBRUARY 5, 2011

Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Few could accurately recall details of the commercials. Wanna Subscribe? Shall We Tweet?

Facebook 49

Facebook Twitter Measurement Blogging 49

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. David Soutoul: Sure, yeah.

Consumer 78

Consumer Measurement Local Data 78

5W PR

JUNE 12, 2023

The advent of social media has brought about significant transformations in the tourism industry. They have also changed the methods used to promote tourism. From inspiring wanderlust to shaping travel decisions, social media has become an indispensable tool for both travelers and tourism businesses.

Tourism 88

Tourism Social Media Travel Marketing 88

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? Rather, you simply trusted what your friend recommended. That’s what we do.&# They listen a LOT.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. You cannot opt out of your activity being turned into advertisements. Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 1, 2010

So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe?

Measurement 103

Measurement Education Facebook Twitter 103

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising.

Facebook 106

Facebook Twitter Education Industry 106