Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. Earn word-of-mouth with guerrilla marketing.

Software 98

Software Comparison Measurement Content Marketing 98

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. The control of the brand became diluted as the consumer grew its share of voice. And so, now we are presented with a new market, a new landscape whereby brands are at the beck and call of the demanding consumer.

Social Media 48

Social Media Agency Consumer Fashion 48

Stuart Bruce

OCTOBER 6, 2016

The main reasons flagged by brands for not using digital/social more frequently are a lack of budget (46%) or a lack of staff (32%), rather than the board not understanding the need for it (11%). In contrast 21% point to the marketing department (up by 5%), and 23% the social media team. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Cision

JANUARY 13, 2017

If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state. How can brands keep up?

Local 120

Local Radio Community Tools 120

Karen Freberg

DECEMBER 11, 2017

Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. For the right brand, company, and organization – this can happen. Understand your personal brand.

Education 41

Education Energy Community Brand 41

PR Conversations

OCTOBER 27, 2023

I have said many times that the difference between a market (for marketers) and publics (for public relations professionals) is that an organization can create its markets but that it cannot create its publics. These cognitive interpretations are embodied in such concepts as image, reputation, brand, and impressions.

Reputation 52

Reputation Social Media Internal International 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

MARCH 17, 2016

Staying ahead of the marketing curve is more important than ever for business owners. The good news: Marketing your company is now easier and more affordable than ever. Social Media Marketing. Budget-friendly tip: Social media advertising can be as affordable or expensive as you make it. Content Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. There has been a drop in event-based training: conferences and events have dropped by 6% to 41%; and seminars and roundtables have dropped in rating by 16% to 27%. Secondly it’s becoming commoditised. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Where the Fishermen Ain't

SEPTEMBER 24, 2013

cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. Most efforts will sadly amount to tolerated digital vandalism, the result of "checkbox marketing." ("Yup! Our brand TwitPic''ed something during the Indy 500. Gonna email my boss now.").

Advertising 54

Advertising Advertising Community Social Media 54

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. COVID changing healthcare storytelling | Jump to text. Paul: Brilliant.

Healthcare 78

Healthcare Storytelling Communications Local 78