Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. The tool gives you a detailed timeline of impressions and engagement rates for every Tweet, as well as follower trends and demographics.

Data 117

Data Data-Driven PR Big Data Analytics 117

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond.

Marketing 118

Marketing Data B2C Big Data 118

Flack's Revenge

AUGUST 9, 2016

Those featured, however, didn’t go into detail on the role of advertising to boost reach. At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push.

Viral 120

Viral Data Web Trends 120

Cision

MAY 5, 2016

By staying on top of trends, doing your homework and connecting the dots, you gain a better understanding of where your audience is getting their information throughout the day, so you can tap into that market and give consumers what they want, where they are looking for it. What advice do you have for those looking to begin a career in PR?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well.

Marketing 60

Marketing Privacy Big Data Technology 60

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

JANUARY 16, 2017

One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. The key phrase is “similar businesses.”

Data 120

Data How To Retail Ethics 120

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. According to Forbes , businesses with data-driven practices are almost three times more likely to see revenues increase than industry peers. Journalists and reporters crave data that they can use to report on your industry or trends at large.

Data 92

Data Meeting Measurement Guidelines 92

Cision

MARCH 20, 2017

Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. We expect the transaction to be completed by the second quarter of 2017, subject to approval by Capitol’s stockholders and other customary closing conditions.

Technology 227

Technology Data Big Data Measurement 227

Cision

JANUARY 30, 2017

So the opportunity to go repeat exactly what I did at Oracle Marketing Cloud for paid and owned, but do it over here in earned, was simply too big an opportunity to pass up.”. Akeroyd: “There was a tipping point of customer feedback about, ‘What is the big next thing my customers need?’ Furrier: How do you aggregate the data?

Communications 96

Communications Software Interviews Data 96

Solo PR Pro

JUNE 12, 2018

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). This fully extends to the development and application of data.

Privacy 40

Privacy Data Ethics Policies 40

Stuart Bruce

NOVEMBER 11, 2016

I believe both events are confirmation of a trend I’ve been observing and thinking about for the last six or seven years. We’ve seen some innovative uses of data for political communications, but I believe this is just the start. Failure of professional politics. How many of them even knew it was happening? Is only going to get bigger.

Communications 154

Communications Data Policies Twitter 154

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52