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Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). This fully extends to the development and application of data.

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The Future of Marketing: Sara Castellanos

Shift Communications

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well. Zach Burrus. Marketing Analyst.

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Brexit and Trump are result of the failure of professional politics and communications

Stuart Bruce

I believe both events are confirmation of a trend I’ve been observing and thinking about for the last six or seven years. The data the party gathers by knocking on the door is gold dust and by conventional wisdom essential to winning an election. Failure of professional politics. How many of them even knew it was happening?