ImPRessions - Crenshaw Communications

APRIL 21, 2016

For an advertising technology client, one exec speaks about technology with such fervor — and such color — that listening to him is like a cross between an inspiring TED talk and a stand up comedy set. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Buzzstream

MAY 15, 2024

When ideating content to pitch for link building, the content needs to be appealing to those who can actually give you links (not just appealing to your readers.) When pitching, never lie. It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g.,

Google 71

Google SEO Tools Pitching 71

5W PR

AUGUST 7, 2020

There are plenty of ways that businesses showcase themselves to an audience, with the most popular one being the elevator pitch. However, the elevator pitch can be daunting to many, given that the person has very little time to explain the idea, and the company and then get into the product or the service that the business provides.

B2C 88

B2C B2B Pitching Conference 88

Waxing UnLyrical

DECEMBER 4, 2018

Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Enter the micro-influencer.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Shift Communications

SEPTEMBER 8, 2015

An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. The very best influencers work with brands, advertisers, communicators, and agencies to provide data back to their sponsors. For marketers and PR professionals, alignment matters a great deal. Data-Driven. Yes, absolutely.

Social Media 60

Social Media Media Data B2C 60

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). At six weeks, they claimed to have sent out some pitches and some introductions. So after that, we insisted on seeing the first pitch.

How To 76

How To Pitching Local Interviews 76

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. You don’t need to be a big shot so send us a pitch ! Today he’s on his own. He’s hung a shingle and runs a consultancy focused on marketing technology. PR, marketing, sales and journalism.

Technology 61

Technology Marketing Retail Interviews 61

PR 20/20

OCTOBER 12, 2017

After the success of Graffiti, director George Lucas was in demand, and he started pitching his next venture, a science fiction movie called “Star Wars,” to Hollywood studios. Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior.

Marketing 53

Marketing Enterprise Print Film 53

Cision

DECEMBER 14, 2017

You’re trying to pitch a story about an innovative new product aimed at financial services companies. In the B2C space, influencers appear to be everywhere. “As As long as they’re writing it and doesn’t have a particular bias, they are fair game (to pitch).”. You stumble across a blogger and think, “Maybe. “.

B2B 120

B2B B2C Pitching Social Media 120

Prohibition

AUGUST 12, 2022

The campaign also marked the continuation of the brands #GoGrabTheButterkist reactive advertising approach, which previously influenced the ‘Wagatha Christie’ sketch and the ‘Partygate’ scandal at downing street. How to pitch to journalists . pic.twitter.com/DZoxPuv90p. — Butterkist Popcorn (@ButterkistUK) July 28, 2022.

Consumer 116

Consumer B2C Creativity Social Media 116

Sword and the Script

NOVEMBER 29, 2022

You can build awareness with traditional advertising, PR and even search ads, but you cannot build a subscribed audience with those things alone. In fact, if you advertise to build awareness, you are essentially renting an audience someone else has built. If you do PR, you are earning your way into an audience someone else has built.

Content Marketing 124

Content Marketing B2B Marketing eBook 124

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. When asked, “Why?”

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

FEBRUARY 24, 2015

B2C services companies saw the greatest shift from 5.8% Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. a year ago to 13.4%

Mobile 60

Mobile Study Marketing Survey 60

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. Not defining your target audience.

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. You don’t need to be a big shot so send us a pitch ! By his own assessment he “started out as a young, idealistic creative” with a degree in art history. Want to be part of the Off Script series?

Marketing 63

Marketing Technology Data System 63

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? In this case, PR manager plans and runs advertising campaigns. guest posts from partners?),

Infographics 63

Infographics Corporate Policies Reputation 63