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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

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Standing up for real estate mogul Kris Lindahl: 4 reasons I love his marketing approach

Communications Conversations

The (overly) popular real estate mogul has been seen on bus sides, billboards and even in the sky (over Allianz Field and Target Field recently) via his airplane giveaways. City Pages recently ran an article discussing just that. In order to do that, like any good real estate agent will tell you, he needs brand awareness.

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Rethinking your website real estate. ” If only. percent of the total.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine.

Pitching 168
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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

(This article originally appeared in O’Dywer’s PR.). This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. How do you promote something so intangible, so nascent, and avoid getting burnt by backlash? How Soon is Now?

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3 Reasons to Use Public Relations Instead Of Ads?

Victorious PR

When you publish an article, it’s out there forever. The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up! Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. Targeted Customers.

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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. It’s all about effective paid advertising. You haven’t “paid” for this media, such as an advertisement, and therefore, that is where it gets its name from. Earned Media.