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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required .

Publicity 341
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The Ultimate Guide to LinkedIn advertising


LinkedIn has transformed in recent years to become a powerful ads platform, rivalling that of Facebook, Instagram and Twitter in the growing B2B space. Social networks determine which ads to run based on a behind-the-scenes’ auction’ with advertisers competing for ad space almost by the second. social, social network, icon.


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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. When it comes down to it, PR can be far less expensive than advertising and offer more benefits. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Score in B2B Media Relations.

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The Public Relations Agency: Your Secret Weapon

Doctor Spin

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

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Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60
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B2B Launch Checklist: Micro-Moments and the Buyer Experience

Shift Communications

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!) should be part of every launch strategy. How many hits we can get?

B2B 60
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Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller


Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

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