Advertising, Agency, B2B and Product Launch

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required .

Publicity

Publicity How To Media Agency

The Ultimate Guide to LinkedIn advertising

Prohibition

OCTOBER 7, 2022

LinkedIn has transformed in recent years to become a powerful ads platform, rivalling that of Facebook, Instagram and Twitter in the growing B2B space. Social networks determine which ads to run based on a behind-the-scenes’ auction’ with advertisers competing for ad space almost by the second. social, social network, icon.

LinkedIn Advertising Advertising Social Media

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. When it comes down to it, PR can be far less expensive than advertising and offer more benefits. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Score in B2B Media Relations.

Crisis Management

Crisis Management B2B Media Relations Reputation

The Public Relations Agency: Your Secret Weapon

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency

Agency Publicity Crisis Communications Public Affairs

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B

B2B Facebook Marketing Social Media

B2B Launch Checklist: Micro-Moments and the Buyer Experience

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!) should be part of every launch strategy. How many hits we can get?

B2B

B2B Google B2C Analytics

Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency

Agency Marketing Interviews Healthcare

The Top 5 Things Every B2B PR Plan Needs

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. So many in fact that we often overthink our plan of attack to overcome them. Matt Trocchio. Vice President.

B2B

B2B Social Media Pitching Interviews

How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Write a rock-solid PR plan. Define your objectives.

Writing

Writing How To Pitching Reputation

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

MARCH 28, 2017

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. That’s a goal we can all get behind. Take, for example, just how hot Domino’s Pizza is today.

Measurement

Measurement Social Media Agency Media

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. To that end, this year’s roundup is uh-mazing.

Marketing

Marketing Social Media Media Content Marketing

The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. He had no responsibility for (and limited influence over) product launches, pricing, and store openings. Give our services a try. Talk to Us

Survey

Survey Marketing Analytics Social Media

State of Social Q4 2014: LinkedIn is the real MVP

Shift Communications

FEBRUARY 9, 2015

While job seekers and people making career transitions provide marketers with an opportunity to glean intelligence about a company, it’s the employees of corporations who are decision makers, especially in B2B marketing. Advertising LinkedIn Marketing Social Media' Christopher S. Vice President, Marketing Technology.

LinkedIn B2B Social Media Advertising

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Influencer relations: PR practitioners may work to build relationships with influencers and get them to promote an organization or its products.

Publicity

Publicity Social Media Interviews Media Relations

Behind the Headlines with Kristin Daher

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Social Media

Social Media Pitching Media Relations Agency

Public Relations Today

How To Set Expectations In Public Relations

The Ultimate Guide to LinkedIn advertising

Trending Sources

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

The Public Relations Agency: Your Secret Weapon

Are Facebook Ads Any Good for B2B Marketing?

B2B Launch Checklist: Micro-Moments and the Buyer Experience

Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

The Top 5 Things Every B2B PR Plan Needs

How To Write A Rock-Solid PR Plan

Make PR Measurement A Priority

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

State of Social Q4 2014: LinkedIn is the real MVP

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Behind the Headlines with Kristin Daher

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