Shift Communications

NOVEMBER 10, 2014

You can use the data provided in Facebook’s Audience Insights to better inform paid advertising targeting and drive content decisions by creating more of the kinds of content your audience likes. The tool gives you a detailed timeline of impressions and engagement rates for every Tweet, as well as follower trends and demographics.

Data 117

Data Data-Driven PR Big Data Analytics 117

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Figure out where your audience is and don’t be afraid to remind them with targeted advertising.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

DECEMBER 4, 2017

As the dominant form of communication becomes rich – meaning audio and video – the PR profession is at serious risk of missing key trends if tools and vendors fail to adapt. How will PR adapt to a world in which 10 times the content created today will be created in the near future?

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

FEBRUARY 25, 2015

We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Community 60

Community Social Media Data-Driven PR How To 60

Shift Communications

JUNE 12, 2017

This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? Public relations is a tool for building awareness and trust. PR Isn’t Sales. Public relations is not a tool for selling things. Those are our primary outcomes. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

MARCH 3, 2015

Similarly, old school CMOs started to get nervous when the CRM/marketing automation/social crowd started to bring more data into the mix and invalidate things like mass advertising campaigns as essential. The post Are PR and Marketing Entering the Moneyball II Era? Derek Lyons. Photo Credit: IMDB.

Data-Driven PR 60

Data-Driven PR Sports Marketing Analytics 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal?

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

JANUARY 5, 2015

For brands with some advertising budget, the paid media world offers more choices and power than ever before. Advertising systems can now focus on behaviors, such as being able to display an ad only when a TV show is currently on the air, or on a specific brand of mobile device. The bar for quality will only continue to go up.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

APRIL 2, 2015

The ability to show our PR efforts are working. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Tapping into new sources of data via all sorts of tools has expanded the way we report for our clients. Senior Marketing Analyst.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

MARCH 12, 2018

First, in any reputable SEO tool, we’ll find a list of searches by month for our brand and many variations on it: We keep a monthly log of branded non-negative searches broadly from SEO tools, to judge how effective we are at reaching the overall audience, whether or not they click on any search results.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

NOVEMBER 20, 2017

Using tools like Facebook’s Crowdtangle social monitoring platform, we digested over a million tweets. Marketing and advertising. Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Are users taking advantage of the new character lengths? Consumer technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

JANUARY 2, 2017

We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse. The solution to this quandary is the owned audience.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 3, 2016

Media Lab and Deloitte launched the joint project Data USA. That doesn’t even factor in new tool debuts, anything out of Google, Medium’s recent business model change, etc…. Consider just the last month or so: Facebook dropping a bucket of APIs on the world. Instagram started filtering content just like Twitter not that long before.

Technology 60

Technology Marketing eBook Training 60