David PR Group

JANUARY 14, 2019

Review sites have strong authority with search engines, and online reputation management firms which have attempted to suppress review sites with positive content are losing the battle. Review sites are here to stay, so we can’t put our heads in the sand and ignore them anymore. Build out your review site listings.

Reputation 63

Reputation Groups Engineering Community 63

Solo PR Pro

OCTOBER 28, 2014

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). For more on this specific update, see Press Releases and Google – What PR Professionals Need to Know to Promote Without Penalty.). (For

Infographics 82

Infographics SEO eBook Google 82

Cision

AUGUST 26, 2015

Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. Branding, Social Media, Marketing, PR & Professional Coach. Guiding leaders into the Social Age one keynote at a time. For content generation and syndication. David Armano – @armano. link] #Adweek.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. What Does PR Stand For?

Publicity 64

Publicity Small Business Advertising Advertising 64

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Learn from business pros and owners just like you. Each episode brings you actionable tactics and strategies you can implement today for real business results. Social Pros Podcast. The #AskGaryVeeShow. Want to get on the show? 4) Brian Solis. 8) Jay Baer.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. In short, people want to get the news, views, and opinions on their fingertips.

Google 64

Google Digital PR Mobile SEO 64

PR 20/20

JULY 6, 2020

PR 20/20 continually invests in the growth and professional development of our team. This year, PR 20/20 recommitted its business to helping clients grow using HubSpot. Team members are more confident. Clients receive better quality work and consultation. Here’s how we did it. HubSpot Training Program. Train with the Experts.

Training 72

Training How To Course Software 72

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

PR Fuel

JULY 10, 2018

Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: No Guiding PR Strategy – This point is first for a reason. All these other mistakes can be forgiven and forgotten, but floundering around without a PR strategy will get you nowhere.

Local 40

Local Newspapers Writing Pitching 40

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. In other words, we are creatives, strategists, communicators, and storytellers. I’d venture a bet that most of us did not get into our respective careers because of our love for statistics and math.

Report 52

Report How To Marketing Analytics 52

PR 20/20

JUNE 7, 2018

The Marketing AI Institute was created and is powered by PR 20/20. This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Will AI replace your job? To be honest, no one knows for sure. Which makes it more important than ever to ask the question. We know AI is advancing rapidly. It's still very early in AI.

Marketing 41

Marketing System Technology Google 41

ZudePR

MAY 31, 2015

We both own PR companies, with a twist. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. You’re thinking of completely overhauling how you market your company. But need reassurance that it’ll pay off. Still reading? One Where Good Guys Win.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. And PR has changed along with it. And for PR to really work in this day and age, it’s really only the last one that counts.

Strategy 40

Strategy Case Study Community Creativity 40