Sat.Mar 16, 2024 - Fri.Mar 22, 2024

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PR And SEO: Why They’re Better Together

ImPRessions - Crenshaw Communications

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). While many see PR and SEO as two separate and unrelated disciplines, there are many places where the two overlap. In fact, brands can actually improve SEO with a thoughtful PR program. What is SEO?

SEO 203
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15 Brand Story Examples to Get Inspired By (w/ Tips & Templates)

Prowly

Jimmy couldn’t really tell if he had opened his eyes, that’s how dark it was. In fact he wasn’t even sure he was still alive. All he could remember was the bloody red dress of that “something” which definitely wasn’t his date and certainly was not a person. Wondering what comes next? Next is your […] The post 15 Brand Story Examples to Get Inspired By (w/ Tips & Templates) appeared first on Prowly Blog.

Examples 209
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From Crisis to Connection: Suicide Prevention Education with Deborah Casello

PR for Anyone

Deborah Casello is the President and Founder of KEYS 365, a group of highly skilled individuals dedicated to offering effective, personalized, cost-free assistance in an effort to prevent suicide. She also offers workshops designed to train volunteers to understand the best practices for assisting those in need. In this episode, Deborah highlights the critical role of empathy and proactive support in suicide prevention.

Education 130
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Does B2B marketing respect their prospect’s time?

Sword and the Script

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I think we don’t respect consumers’ time.” His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”.

B2B 142
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Funky ice cream and big chunks of values

Steve Barrett on PR

Unilever’s decision to divest its ice cream business, including social activist brand Ben & Jerry’s, is just one of the myriad stories from the past week that test the mettle of PR pros now working directly at the heart of business and reputation.

More Trending

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The power of storytelling in creating impactful PR campaigns

Agility PR Solutions

Storytelling in campaigns is a pivotal strategy that transcends facts and figures. It’s about weaving narratives that captivate, connect, and compel your audience to act. The art of storytelling in PR is not just about telling tales but about forging genuine connections with your audience, making your messages more relatable and impactful. Understanding the power […] The post The power of storytelling in creating impactful PR campaigns appeared first on Agility PR Solutions.

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How to prioritize media outlets for better company coverage

Axia PR

Classify media tiers, identify interest, select quality options, and stay informed about competitors to prioritize media outlets. Earning media coverage is essential to a successful PR campaign, and it’s important to remember not all media outlets are created equal when earning coverage. For example, an outlet you may be excited to earn coverage with may not be exciting to the client.

How To 127
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Inbound PR: Understanding the New PR Pros’ Role & the Best Guide to Create Content that Drives Business Growth

Inbound PR

This is a guest post by Dina Mostovaya. The role of PR professionals has evolved significantly. Numerous global studies show that nowadays, a head of communications plays the part of a company’s business partner, becoming critical in the process of achieving the firm’s business goals. Gone are the days when PR solely provided support; now, it is recognized that communication must have a strategic focus.

Study 105
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What is PR Newswire and Should You Use it in 2024? (with Pricing)

Prowly

Newswires are one of the oldest relics of the old world of public relations. They were once the most effective way to get a story noticed by media professionals. But do they have any merit in 2024? How much do they cost and is there a better alternative? What is a PR newswire? Newswires evolution […] The post What is PR Newswire and Should You Use it in 2024?

Blogging 118
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Navigating the new era of corporate communication: AI as the catalyst of spokesperson excellence

Agility PR Solutions

In an age where every statement can be amplified across the globe in seconds, and the line between a company’s success and crisis often hinges on the effectiveness of its communication, the stakes have never been higher for corporate spokespeople. Recent history is replete with examples where ineffective communication, be it during earnings calls, CEO […] The post Navigating the new era of corporate communication: AI as the catalyst of spokesperson excellence appeared first on Agilit

Corporate 113
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5WPR Shares Key Insights from the IECSC Beauty Expo

5W PR

The International Esthetics, Cosmetics & Spa Conference (IECSC) always serves as a vital hub for the latest trends and innovations in the beauty industry. This year’s expo was no exception, offering a glimpse into the evolving landscape of skincare, grooming, fragrance, and haircare. Let’s delve into the standout insights that emerged from the event: Beauty-Tech Takes Center Stage From DIY tools to professional treatments, skincare tools and devices are experiencing a significant

Trends 88
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Why Media Training is Important in 2024

OnePitch

Between social media apps, live TV, and countless streaming services, we’re exposed to and captivated by all sorts of digital media. Why? Visual stimuli make facts or resources more memorable. Since 2021, video consumption among the U.S. population has grown by 7.7%, with U.S. customers “spending 454 minutes (seven hours and 34 minutes) a day watching digital media.

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How to Measure Brand Equity: Step-by-Step Guide

Prowly

No matter what industry you’re in, one thing is certain in 2024: budgets are getting tighter and you need to do more with less. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment. But to find out if your efforts are paying off, you need to […] The post How to Measure Brand Equity: Step-by-Step Guide appeared first on Prowly Blog.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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5 essential elements every communications specialist’s resume should have

Agility PR Solutions

If you’re a communications specialist looking to advance or kick-start your career, your resume isn’t just a document; it’s a strategic communication tool. Consider it the initial pitch that can make or break your chance for an interview. So how do you ensure yours stands out? Crafting a standout resume requires more than listing job […] The post 5 essential elements every communications specialist’s resume should have appeared first on Agility PR Solutions.

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Journalist Spotlight | Interview with Rohan Shearn, Managing Editor at Australian Arts Review

Medianet Australia

Today, Medianet is joined by Rohan Shearn, Managing Editor of the Australian Arts Review. In this interview, Rohan shares his journey from being a Manager for various theatre companies to the inception of his publication.

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#MediaMonday – Laura Harris

HMA Public Relations

Check out this #MediaMonday feature from our Public Relations Global Network partner, Bianchi Public Relations. The Detroit agency recently caught up with Laura Harris, a news anchor and automotive reporter for NEWSnet. Learn more!

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13 Best Brand Monitoring Tools for PR Managers Compared (2024)

Prowly

Brand monitoring helps to track online brand mentions to assess public perception, pinpoint trends, uphold reputations and evaluate PR campaigns. Understanding who’s discussing your brand or your client’s and their sentiments, remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR. In the first part of this article, we […] The post 13 Best Brand Monitoring Tools for PR Managers Compared (2024) appeared first on Prowly Blog

Tools 104
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Content distribution: A comprehensive look at strategies that drive results

Agility PR Solutions

In today’s digital age, creating valuable and engaging content is only half the battle. The key to success lies in effectively distributing that content to the right audience at the right time. Content distribution strategies play a crucial role in driving results for businesses and organizations. By implementing the right tactics and techniques, you can […] The post Content distribution: A comprehensive look at strategies that drive results appeared first on Agility PR Solutions.

Strategy 106
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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

In the wake of continued global shifts and disruptions, the travel and hospitality industry has been on a journey of transformation in the years after COVID-19. As we stride through 2024 toward Spring Break and the Summer travel season, a new era of exploration and innovation is unfolding, reshaping the landscape of travel experiences and hospitality services.

Travel 91
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Bring Spring Cleaning to Your Brand

HMA Public Relations

It's not just our homes that can benefit from a good spring cleaning—your brand can too. Discover how public relations strategies can help launch a new image, tell compelling stories, introduce fresh perspectives and more in this blog post from Justin Liggin. Learn more!

Brand 92
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Top 10 Social Media Monitoring Tools for PR Pros – a 2024 List

Prowly

PR pros have a complex and difficult task – to increase visibility and improve communications for their clients. But how do you prove the effects of your hard work? There is one thing that works very well – social media monitoring. A social media monitoring tool can show you the immediate effects of your campaigns […] The post Top 10 Social Media Monitoring Tools for PR Pros – a 2024 List appeared first on Prowly Blog.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Sustainability IR: How improvements in ESG data helps public companies earn trust with large investors

Agility PR Solutions

Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the environmental, social and governance (ESG) data used to inform investment decisions by asset owners and […] The post Sustainability IR: How improvements in ESG data helps public companies earn trust with large investors appeare

Data 106
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How PR Influences Lifestyle Trends

5W PR

As the world around us continually changes, people find themselves drawn to new trends, from the mindfulness practices they adopt to the plant-based diets they try. If anyone has been wondering where all the different trends are coming from, the answer is actually fairly simple. Public relations has a subtle but powerful hand in dictating people’s lifestyle trends and choices.

Trends 78
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PART 3: The VALUE of Reputation. The Social Influencers.

Reputation Us

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. In this third part of the series, we consider the value of social media influencers on your reputation.

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How to Introduce Public Relations Sustainability into Your Brand or PR Agency

Prowly

Your client is devoted to sustainability and follows the latest trends in corporate responsibility – and you have no idea how to bring those sustainable business practices into the spotlight. Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy. Which of these […] The post How to Introduce Public Relations Sustainability into Your Brand or PR Agency appeared first on Prowly Blog.

Agency 104
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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“Buy now, figure it out later”—more than 8 in 10 companies press ahead with AI investments, despite half being unclear on its real impact

Agility PR Solutions

“Use it now, understand it later”—this seems to be the most common approach to using AI in business, particularly generative AI because of all the productivity benefits it promises. And new research from organizational design and planning software platform Orgvue not only affirms this reckless strategy, but also shows that businesses are continuing to ramp […] The post “Buy now, figure it out later”—more than 8 in 10 companies press ahead with AI investments, despite half being unclear on

Company 106
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Recap of SXSW 2024: Navigating the Shifting Landscape of Tech, Marketing, and Leadership

5W PR

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. From discussions on investor trends to the importance of community engagement, this year’s conference offered a glimpse into the future of business and innovation. Here are some of our key takeaways from SXSW 2024: Shifting Investment Climate: The days of investors solely prioritizing growth at all costs are fading with a r

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Help References Help You Land the Job

Culpwrit

Within the last month, I’ve provided several references for friends and former students. Since I don’t recall being asked to be a reference by a couple of them, I realized I need to add reference-check etiquette to future classroom discussions. In the meantime, here are some basic rules: Pick your references wisely. Do they… Continue reading Help References Help You Land the Job The post Help References Help You Land the Job appeared first on Culpwrit.

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