Sat.Oct 05, 2019 - Fri.Oct 11, 2019

article thumbnail

4 ways you can make more impact with your news

Agility PR Solutions

You have a piece of fantastic news. Congratulations! But what are you going to do with it now so you can get maximum exposure of it? We hear many times, “I have a great story, let’s write a press release!” Could be a new solution offering, the latest customer success story, or perhaps even a […]. The post 4 ways you can make more impact with your news appeared first on Agility PR Solutions.

Writing 109
article thumbnail

Unexpected media query? Don’t fear -- prepare!

Muck Rack

Unexpected media query? Don’t fear -- prepare!

Media 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Amplifying Your Media Coverage Can Build Your Brand

Critical Mention

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be. Paid and owned media are important, but brands can get tremendous value from disseminating earned media coverage and encouraging others to do the same.

Brand 81
article thumbnail

Why Actors Make Great PR People

ImPRessions - Crenshaw Communications

Photo by Monica Silvestre. An open call for trained performers — Have I got a career for you! Performing has an irresistible allure for an aspiring actor. The bug bites deep and won’t let go. Yet according to a recent survey, only 2% of actors make a living from it. That stat is enough to make you reach for a drink – if you can afford one.

Training 241
article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

The Shifting in Brand-Influencer Relationships

Ronn Torossian

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. Influencer marketing is a very real niche of digital marketing, and it’s here to stay. However, the influencer environment is also experiencing […].

Brand 186

More Trending

article thumbnail

5 Steps to Make Your PR Measurement More Impressive Than Just Impressions

PRSay

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? This has been a recurring topic at our “PR Pals” group dinners.

article thumbnail

Get Famous Friday: Get PR for your Business Using Holidays

PR for Anyone

Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. I’m starting to incorporate some case studies into these tips so you can really see how they work. So I’m going to use myself as a case study this week. I want to talk about the non-traditional holidays. I’ve shared that in […].

article thumbnail

Working with Influencers to Boost Marketing Reach

Ronn Torossian

Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions. In an environment in which consumers have low levels of trust, following influencers often helps them make decisions on purchases similarly to how they would base a […].

Marketing 150
article thumbnail

Crisis communications – academics and practitioners learning and sharing global best practice

Stuart Bruce

Crisis communications was the agenda for last week at the Crisis6 conference where PR and communications academics and practitioners from around the world gathered to … The post Crisis communications – academics and practitioners learning and sharing global best practice appeared first on Stuart Bruce.

article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

4 Tips for Transitioning From Military Public Affairs to the Civilian Sector

PRSay

Dr. Kaye Sweetser, APR+M, Fellow PRSA, keeps one foot in a combat boot and the other in civvies. With more than two decades of experience in public relations and military public affairs, Dr. Sweetser offers advice to those on the cusp of transitioning from military public affairs to the civilian sector. • Get to know the new war room. Looking for a job is a lot easier when you’re rubbing elbows with your peers locally in the field.

article thumbnail

Which holiday trends in 2019 are making waves on Pinterest?

NewsWhip

We’ve already established that holiday campaigns are starting earlier and earlier each year , but one platform that consistently helps customers plan ahead is Pinterest. What’s trending now for upcoming holidays? We dive into the data to find out. The top stories for holiday trends in 2019 started as early as July this year. Halloween is a favorite, with costume planning starting in June and coverage continuing to rise the closer we get to the end of October.

Pinterest 113
article thumbnail

What Customizable Marketing Means

Ronn Torossian

It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective than ever. And it makes sense, doesn’t it? Think like a consumer for a moment. Is an ad that […]. The post What Customizable Marketing Means appeared first on.

Marketing 150
article thumbnail

PR biometrics—the link between content, brand value and emotion

Agility PR Solutions

Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, saw significant value increases across all brands and products that were tested. These products included potato chips, Lysol disinfectant wipes […].

Brand 103
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Everything You Need to Know About Earned Media Management

PRSay

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. Are you looking to track your earned media in a way that’s easier and more efficient? Enter earned media management — the system we use to think about, track and measure earned media at Cision. Here are four, key steps to understanding and maximizing earned media management: Step 1: Target.

Media 102
article thumbnail

Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently - Strategy

I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. Sure, you might be able to jam some conversions into your funnel. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day.

Marketing 108
article thumbnail

Death of the Cookie: Best Practices to Start Adopting for Marketers

5W PR

It’s coming, and it’s coming sooner than we may think: the cookie is dying. No, not the chocolate chip varietal that we consume in embarrassing quantities on our couch. The cookie that brings marketers so much information on consumer behavior, the cookie that helps internet browsers provide a more predictive experience for users — that is the type of cookie that is preparing to meet its end.

Privacy 84
article thumbnail

Gen Z’s self-reported stress could signal an opportunity for brick & mortar resurgence

Agility PR Solutions

Generation Z is a health-aware group, so it’s no surprise that they are more concerned with their mental and physical health than Millennials or Gen X. But the fact is, this young generation is self-reporting higher stress responses to both the news and social media—and according to new research from management consulting firm A.T. Kearney, […].

Report 87
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Follow These 4 Steps When Managing a Crisis

PRSay

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. Disaster has struck. Now what? This is the time for communications professionals to step up and take control. But how do you help manage when everyone from the CEO to your newest customer are in panic mode? You manage the crisis and you manage it well.

Crisis 89
article thumbnail

What I would be budgeting for in 2020 if I were a brand-side PR manager

Communications Conversations

Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Timely, right? Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. I don’t disagree. Where it gets interesting, though, is when the PR Daily team asked PR where they would increase budgets if money were no object.

Brand 79
article thumbnail

5 top takeaways from #WAGathaChristie

Steve Barrett on PR

An epic social media spat between the wives of two famous English soccer players contains several teachable moments for PR pros.

article thumbnail

New report series unlocks the latest insights on promoting an online business

Agility PR Solutions

In today’s digitalized world, every business is endeavoring to achieve a powerful online presence. But many are failing to meet that goal due to incomplete knowledge about digital marketing and communications methods, strategies, techniques, and trends. In order to help marketers and entrepreneurs, SEO-focused research firm GoodFirms.co has released a new series of reports on digital marketing […].

Report 84
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

7 Easy Ways to Dominate Social Media Marketing

Critical Mention

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . These seven vital components will help elevate your organization’s social media presence so that your business can use social channels as tools to accomplish strategic business goals. 1.

article thumbnail

The Christmas Creep

5W PR

Does it seem that the stores are displaying holiday items earlier and earlier each year? The term “Christmas Creep” was first used in the mid-1980s to describe the merchandising of goods and decorations before the day after Thanksgiving which had heretofore been the traditional start of Christmas shopping. Since then, the term “holiday creep” also came into play to describe early sales for Halloween and Thanksgiving.

article thumbnail

Rich Jernstedt Urges Young Pros to Find Mentors Who Help Them Evolve and Develop

Culpwrit

When Rich Jernstedt was honored by Chicago PRSA in 2015, he gave everyone “I Love Chicago PR” buttons before sharing his 10 rules describing the style of Chicago PR people. The 10th rule on Rich’s list is “Give Back.” As a mentor, Rich has been giving back to the profession his entire career so it […]. The post Rich Jernstedt Urges Young Pros to Find Mentors Who Help Them Evolve and Develop appeared first on culpwrit.

74
article thumbnail

7 ways Bernie Sanders can overcome his electoral heart problem

Agility PR Solutions

Just days after his campaign announced a haul of $25 million in donations for the 3rd quarter, Bernie Sanders’ presidential campaign is reeling following an emergency procedure to open a blocked heart artery—later confirmed to be the instigator of a heart attack—and the suspension of campaigning “until further notice.” At 78, Sanders is the oldest […].

Crisis 79
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Reducing mental health stigma in the workplace

Stephen Waddington

At least one in four people will experience a mental health issue this year. How many people is that in your office or place of work? By Charlotte Dawson Yesterday was World Mental Health Day. It’s date recognised by more than 150 countries worldwide. This week I stood in Trafalgar Square with more than 100 other campaigners holding a green umbrella to form a giant green human ribbon – the international symbol for mental health – to raise awareness and start a conversation.

article thumbnail

New Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation

Reputation Us

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. PORTLAND, Ore., October 7, 2019 — ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence.

article thumbnail

10 Questions to Assure a Successful Job Change

Culpwrit

By Kevin Donnellon It’s a good time to be looking for a new job. There’s greater opportunity and lots of movement among job candidates, and most of it seems positive. Consider these statistics from the Bureau of Labor Statistics: • On the last business day of July, the job openings level was little changed at […]. The post 10 Questions to Assure a Successful Job Change appeared first on culpwrit.

66