Tue.Nov 22, 2022

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Tips and tactics for driving SaaS PR campaigns in 2023

Agility PR Solutions

Running a software-as-a-service (SaaS) campaign involves taking numerous actions across a range of media outlets to raise awareness around your product. A successful PR campaign can create the required buzz, leading to more inquiries and sales.

Software 141
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A PR pro’s guide to pitching podcasts

PR Daily

Insights from “Muck Rack’s State of Podcasting 2022” Report. Podcasts have recently grown into one of the most popular forms of content. According to DemandSage , there are currently over 2.4 million podcasts with more than 66 million episodes between them!

Pitching 170
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PR Golden Turkey Awards, 2022

Flack's Revenge

It has been way too long since I have posted a PR Golden Turkey Awards. But circumnstances scream for a reboot, in this special “Tech Billionaires Gone Wild” episode. No two people are more deserving of this award than the following characters.

Banking 170
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How vampire words suck the life out of your business writing

Agility PR Solutions

Imagine your boss issues the following email at the end of the day: “I’m bringing in bagels tomorrow morning.” Yay, bagels! You make a mental note to skip breakfast tomorrow to make room for schmear. Then your boss emails: “I’m going to prioritize bringing in bagels tomorrow morning.”

Writing 102
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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4 social media updates you need to know about this week

PR Daily

Including updates from LinkedIn, TikTok and YouTube. Social media has become confusing, with nonstop updates about Twitter’s plans for its service. But we said it last week, and we’ll repeat it, Twitter is not the only story happening right now in social media.

More Trending

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Nonna Pia joins Nutella, Denny’s PR breakfast shirt and more

PR Daily

Plus: Learn a lesson from the worst stunt in TV sitcom history. Nutella is working with social media influencer Nonna Pia on the brand’s new “Nutella Nonna” campaign where she will share Nutella recipes, baking advice and stories about her life, according to a report in Little Black Book.

Instagram 138
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Despite inflation, consumers’ confidence to spend is greater than brands and retailers believe

Agility PR Solutions

New research reveals that senior retail leaders are more pessimistic about consumers’ confidence to spend over the holidays in the face of rising inflation than consumers themselves indicate.

Retail 85
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Why good writing is the best foundation of a successful social media career

Communications Conversations

David Olgilvy was right. The better you write, the higher you will go. That’s almost an exact quote from a famous memo he sent to employees years ago (see below). He also made another statement I wholeheartedly agree with: “People who think well, write well.”

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How HubSpot Fixes Professional Services Firms’ Top 3 Struggles

PR 20/20

T he professional services industry, like many others, serves customers with high expectations. For example, innovation is high on their lists: 69% of customers expect new ways to get existing services in the wake of the pandemic, such as doing so remotely.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Navigating unpredictable events with real-time comms data — with Ford’s Michael Young

NewsWhip

In the 21st century, communications teams are responsible for so much more than just promoting a brand’s image. Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public.

Data 78
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A Stern Strategy Guide to Mastodon 

Stern + Associates

As the future of Twitter continues to be up in the air, many people have been looking for alternative social networking opportunities. One option we’ve noticed is Mastodon, so we took a closer look, so you do not have to. What is Mastodon?

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Fueling real-time comms with real-time data: a conversation with VW’s Cameron Batten

NewsWhip

Managing a brand’s reputation has never been an easy task, and in this day and age, it has also never been more challenging.

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Coffee with a Journalist: Erica Sloan, Well+Good

The TypeBar

This week on Coffee with a Journalist we’re talking to Erica Sloan. Erica is the lifestyle editor for Well+Good. She writes and edits articles about sleep, sex, astrology, travel, careers, financial wellness, and other elements of daily life that intersect with one’s well-being.

Travel 69
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Inbound vs. Outbound Marketing

HMA Public Relations

In today's world, marketing is dominated by two strategies known as inbound and outbound marketing. Learn more and discover the benefits and drawbacks of both strategies in this post from Justin Liggin. Odds and Ends inbound Marketing outbound traditional marketing

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3 reasons to utilize industry publications for earned media coverage

Axia PR

Your company should look closer at this hidden gem opportunity. Earning media coverage in outlets your target audience consumes is one goal you might be familiar with in your public relations efforts.

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The Manifest Recognizes Victorious PR as One of the Most-Reviewed PR Companies in the World

Victorius PR

Victorious PR is an award-winning full-service PR agency that helps Impactful leaders and businesses be seen and heard to have a more significant influence on the world. We aid companies to enhance their digital presence and be seen as the #1 authority in their niche.

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How to Get More out of Facebook Meta and Instagram Advertising – Growing Social Now

wiredPRworks

Truth: organic social media reach is declining on all major platforms. Is it time to try running ads on Facebook and Instagram? Matt Shields, co-founder of ChimeHouse Media, tells you how to make the most of your social ad spend on Growing Social Now with Barbara Rozgonyi.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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How To Evaluate a Client That Is New to PR

Solo PR Pro

Picture this: You’ve set up a meeting with a prospective client, only to learn… they have never worked with a PR professional before. What do you do? Is this the right client for you?

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Your People Are Connected. Here’s How to Leverage It

Stern + Associates

You may have heard the saying, “two heads are better than one.” But what if you could have two – or more – heads working as one? According to Nicholas A. Christakis, M.D., Ph.D. ,

Groups 62
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Talk to the TVs, please!

Maxim Behar

I have claimed for a long time that Bulgaria is the only country where people actively talk to their TVs. I have no idea why, maybe it's because comments from home were dominant and mandatory under the communism, even before social media.

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A connect-the-dots moment brought me to the PR world

The Hoffman Agency

By Miho Sakai, Intern. I first encountered PR when I was in elementary school. A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects.

Agency 36
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.