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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

So, whether you’re completely new to the industry or are simply looking to learn more about what’s working and what the future of Digital PR looks like, I’ve tried to ensure there’s something for everyone here. I’ve always believed that good Digital PR is beneficial for both clients and journalists. What is the purpose of Digital PR?

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7 newsroom features that increase journalists? engagement

Presspage

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. Similarly, visitors are more like to share multimedia content on Facebook and Twitter. Here are a few areas every online newsroom should offer: 1.

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Behind the Headlines With Neil McAllister

Cision

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

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Maxim Behar in The Career show podcast

Maxim Behar

Host : You say yourself that you don't like the Bulgarian translation - public relations. Just like marketing doesn’t have a translation I think only PR should be used. One of those connotations is that they listen to someone, especially politicians, and say, “Did you hear what they said?” How are you?

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. just a bit boring.

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Behind the Headlines With Emily Ann Hodges

Cision

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. How did you get your start in PR? The advertising strategies of the past no longer stack up to today’s audiences.

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10 tips for crafting better PR pitches for broadcast

Wildfire

A common request from clients based in other countries, like the US or Singapore, is to get their CEO on the telly during a visit to the UK. During the presentation a few themes emerged, not only on how you can grow a younger audience using broadcast, but also, how their comments can apply to other pitches for TV and radio. Plan early.