Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. The PR Ramifications.

Trends 120

Trends Mobile Web System 120

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. with insider advice from pros at Life Time Fitness, Kuno Creative, Fast Horse, Honeywell and crisis experts Jon Austin and Jim Lukaszewski.

Crisis 48

Crisis Local Blogging Creativity 48

Sword and the Script

FEBRUARY 23, 2016

The cost of replacing an employee is “higher than it seems,” according to a recent piece on Marketplace. Citing studies, the report says “the cost of replacing an employee can be 1.5 Similar Challenges to Switching PR Firms. Hiring and managing PR agencies is similar in the sense of human capital management.

Education 60

Education Corporate Employee Agency 60

Prohibition

JULY 15, 2020

You can either deflect and avoid it or you can embrace it and make the most of it. Of course, it’s no secret that COVID-19 has been one of the biggest crises we’ve all faced in a very long time. Here are seven brands who have made the most of a bad situation and handled their COVID comms well.

Brand 71

Brand Branding Healthcare Community 71

Waxing UnLyrical

MAY 20, 2011

There have been so many great resources coming my way lately, I just had to share. The daily PR & Marketing calendar of event hashtags. Now, it seems there’s a conference pretty much every day of the week, sometimes more than one. It’s tough to keep track of all of them, isn’t it?

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Resources eBook Social Media Conference 100

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Writing 190

Writing Communications Marketing B2B 190

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. Unfortunately, you may not know when a PR disaster is going to happen.

Crisis 271

Crisis Brand Branding How To 271

Stephen Waddington

AUGUST 12, 2020

Innovation in the PR industry is alive and well. But what does it take to launch a new business during lockdown? I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same.

Agency 161

Agency Meeting Crisis Energy 161

Where the Fishermen Ain't

OCTOBER 25, 2013

Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. and “What can we learn from communities who have done so?” You can also read the full text after the jump.

Publicity 39

Publicity Wikipedia System Community 39

Maxim Behar

NOVEMBER 15, 2023

Host (Kamen Vodenicharov): The show in which we have popular Bulgarians as guests, and you can ask all of your questions concerning them. Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. It's especially nice to be here together.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Attribution is the most frequent subject of questions I get from conference attendees, academics, and PR people. Our panel members are grounded in the kind of serious statistical sophistication that gives most PR people nightmares. The whole multi-touch attribution is a misnomer, it’s never been attribution at all. Absolutely.

Analytics 40

Analytics Crisis Data Measurement 40

Bad Pitch Blog

JANUARY 27, 2007

Conducting Talk Show interviews on the topic about the proliferation of tainted food in American restaurants is author and health expert Christy Wade, who gives the following tongue*in-cheek safety tip. This lengthy one reflects on recent E. He went so far as to declare Taco Bell''s food safe after they routed out the tainted green onions.

Pitching 40

Pitching Report Interviews Course 40

ZudePR

MAY 31, 2015

But need reassurance that it’ll pay off. You are finding it more and more difficult to get your company’s message heard. But need reassurance that it’ll pay off. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist.

Communications 81

Communications How To Blogging Content Marketing 81

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. Say You’re Sorry.

Web 40

Web Pitching Local Report 40

Flatiron Communications

NOVEMBER 28, 2018

Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. The story was aptly titled “Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis.”.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44