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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. Retail media network – no longer just a buzzword but a market reality. One of ours is ad tech.

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Rich Media And Social Media Are Essential For Hospitality Industry Marketing

The Hoyt Organization

In 2021, over 4 billion people used social media and this number is projected to rise to 6 billion by 2027. Social media has become an integral part of daily life for both people and businesses. The post Rich Media And Social Media Are Essential For Hospitality Industry Marketing appeared first on The Hoyt Organization.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Being on social media is the online pastime that everyone loves. billion people were using social media globally. By 2027, that number’s set to skyrocket to nearly six billion! In 2023, more than 4.89

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July tech news round up

PR in High Definition

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir. The Telegraph has the full story.

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Will Gary Lineker get a red card from the BBC over his tweets? Probably not

Mark My Words

The Guardian Gary Lineker may have famously managed to avoid being carded for foul play during a 16-year professional football career, but the latest politically loaded social media salvo from the BBC’s highest-paid presenter has the corporation’s director general seeing red. In that sense Gary Lineker is bigger than the BBC.

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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. The users then get notified about price changes, sales or brand news. 3D printed cupcake anyone?

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A PR Agency’s take on Trade Show Trends

Konnect Agency

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display. That’s happening weeks if not months before the show.