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Media Advisory vs. a Press Release: What’s the Difference?

PR Fuel

The PR industry is anticipated to grow to a worth of $134 billion worldwide by 2027. Read More The post Media Advisory vs. a Press Release: What’s the Difference? There’s no denying the power of the press, especially when it comes to press releases. A press release is a powerful marketing tool capable of making a big.

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Rich Media And Social Media Are Essential For Hospitality Industry Marketing

The Hoyt Organization

In 2021, over 4 billion people used social media and this number is projected to rise to 6 billion by 2027. Social media has become an integral part of daily life for both people and businesses. The post Rich Media And Social Media Are Essential For Hospitality Industry Marketing appeared first on The Hoyt Organization.

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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. As CTV gains steam among both viewers and advertisers – with nearly 95% of US households reachable via CTV programmatic media and ad dollars flowing from linear to streaming – the opportunities are abundant.

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Distraction as a media relations tactic

Stephen Waddington

The story was widely shared on social media. In the social media era journalists want to be first rather than right. You have to ask yourself whether that approach to funding a media company still makes sense in the long term given the way that other organisations manage to fund themselves,” said Mr Johnston.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Being on social media is the online pastime that everyone loves. billion people were using social media globally. By 2027, that number’s set to skyrocket to nearly six billion! So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In 2023, more than 4.89

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July tech news round up

PR in High Definition

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir. The Telegraph has the full story.

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Will Gary Lineker get a red card from the BBC over his tweets? Probably not

Mark My Words

The Guardian Gary Lineker may have famously managed to avoid being carded for foul play during a 16-year professional football career, but the latest politically loaded social media salvo from the BBC’s highest-paid presenter has the corporation’s director general seeing red. In that sense Gary Lineker is bigger than the BBC.