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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170
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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Being on social media is the online pastime that everyone loves. billion people were using social media globally. By 2027, that number’s set to skyrocket to nearly six billion! In 2023, more than 4.89

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July tech news round up

PR in High Definition

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir.

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July tech news round up

PR in High Definition

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir.

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The Multi-Industry Benefits of A PR Firm?

Victorious PR

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.

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The Multi-Industry Benefits of a PR Firm

Victorious PR

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.

article thumbnail

The Multi-Industry Benefits of a PR Firm

Victorious PR

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.