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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence. Looking ahead to 2026 the results are similar, but the highest growth in spending is foreseen in events and conferences, MAT releases (sponsored content) and influencers.

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home?

B2C 73
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Effective PR Tips for Cannabis Brands

5W PR

By 2026, the global cannabis market is expected to reach over $90 billion, according to reports. Given the size and continued growth, plenty of businesses have started popping up in the market, making it a lot more difficult for brands to establish themselves and stand out from the crowd.

Brand 88
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Your profession needs you

Stephen Waddington

Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. It’s fuelled by developing markets, notably India. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates.

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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. This ratio has doubled in the last 10 years.