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Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles

PRSay

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78
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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

It’s our job at PRSA Phoenix to offer tools and training so we can continue to serve as ethical leaders in Valley companies.” “Every Month Is Ethics Month” Olson, who served as PRSA’s chair in 2021 and as the evening’s host, said it was a successful event because it brought together PR practitioners of all experience levels.

Ethics 169
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Young Employees Bring Fresh Ideas, Perspectives, Creativity

PRSay

Projected to make up nearly 30 percent of the workforce by 2025, Gen Z — which is also the most racially and ethnically diverse generation in U.S. history — stands to bring a broad array of perspectives and creative ideas to U.S. As we market and communicate to younger generations, it’s important that we listen to their advice.

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Why does the marketing media continue to ignore Gen X’ers (and focus on Millennials)?

Communications Conversations

of the workforce by 2025. Aren’t we the ones in leadership roles–or, at least, very close to taking over leadership roles for our Baby Boomer masters? We’re in positions where we can make purchase decisions for our companies (and will be for the foreseeable future). Your generation will comprise 99.9%

Marketing 162
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What next for Amazon and its executive communications?

PR in High Definition

After leading the company for more than a quarter of a century, he will now vacate the role and become Executive Chair. He is his own man and, like every successful CEO, he will run the company how he thinks best. These topics are increasingly in the media, so will pose a challenge to Jassy’s reputation as the company’s leader.

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Why Current ESG Reporting Is Dangerous For Everyone

Landis PR

While the importance of ESG (Environment, Social, Governance) issues, sustainable investments and transparent ESG reporting continues to grow, the Global ESG Monitor (GEM) shows that companies from DAX, EUROSTOXX, ASX 50 and Dow Jones still place too little emphasis on sustainability. The result: superficiality, lack of transparency and gaps.

Report 52
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The MIllennials are Coming! The Millennials are Coming!

The Stalwart Blog

Millennials, who were born between 1980 and 2000, are outward thinkers whose work revolves around collaborative teamwork and involved leadership. By 2025, that percentage will rise to 75. Companies wanting to avoid the average $20,000 cost to replace each millennial they lose will have to make some, possibly, uncomfortable changes.