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Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles

PRSay

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78
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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

It’s our job at PRSA Phoenix to offer tools and training so we can continue to serve as ethical leaders in Valley companies.” “Every Month Is Ethics Month” Olson, who served as PRSA’s chair in 2021 and as the evening’s host, said it was a successful event because it brought together PR practitioners of all experience levels.

Ethics 167
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Why does the marketing media continue to ignore Gen X’ers (and focus on Millennials)?

Communications Conversations

of the workforce by 2025. And, more importantly, I’m tired of hearing about it from the media–specifically, the MARKETING MEDIA. After all, why is there so much marketing focus on the Millennials (ages 18-33, roughly). Then why do Millennials continue to get all the attention from marketers and marketing media?

Marketing 162
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Young Employees Bring Fresh Ideas, Perspectives, Creativity

PRSay

Projected to make up nearly 30 percent of the workforce by 2025, Gen Z — which is also the most racially and ethnically diverse generation in U.S. As we market and communicate to younger generations, it’s important that we listen to their advice. history — stands to bring a broad array of perspectives and creative ideas to U.S.

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. Marketing to Alphas.

Groups 138
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What next for Amazon and its executive communications?

PR in High Definition

After leading the company for more than a quarter of a century, he will now vacate the role and become Executive Chair. He is his own man and, like every successful CEO, he will run the company how he thinks best. These topics are increasingly in the media, so will pose a challenge to Jassy’s reputation as the company’s leader.

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Why Current ESG Reporting Is Dangerous For Everyone

Landis PR

While the importance of ESG (Environment, Social, Governance) issues, sustainable investments and transparent ESG reporting continues to grow, the Global ESG Monitor (GEM) shows that companies from DAX, EUROSTOXX, ASX 50 and Dow Jones still place too little emphasis on sustainability. The result: superficiality, lack of transparency and gaps.

Report 52