PRSay

APRIL 9, 2024

In 2024, more than 50 countries worldwide are in election cycles. According to the World Economic Forum’s Global Risks Report 2024 , disinformation is considered the world’s top risk in the next two years and the fifth global risk in the next 10 years. To create a movement, we have to change our own behaviors.”

Education 97

Education Resources Interviews Study 97

Wadds Inc.

MAY 26, 2024

Triggers for polarisation - We studied how issues play a part in the public conversation using first-person case studies and NewsWhip data. Management foresight framework - Geopolitics has rapidly shifted from activist leadership and organisations speaking out to more nuanced internal conversations.

Corporate 59

Corporate Communications Case Study Study 59

PRSay

JANUARY 11, 2024

PRSA is now accepting entries for the 2024 Anvil Awards. Key tips for a successful entry also include: Study the list of Anvil Categories and don’t miss new categories added for 2024, including: Best Use of AI, Best AI Integration and Digital Innovations and Best Solution Provider/Vendor. Here are the 2024 deadlines: Early: Jan.

Case Study 97

Case Study Nonprofit Guidelines Ethics 97

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. Is that good? Hire us!

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2%

B2B 147

B2B Survey Marketing B2C 147

PRSay

DECEMBER 20, 2023

PRSA is now accepting entries for the 2024 Anvil Awards. Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. Find details here. It helps you identify and eliminate fluff. In other words, I cut out the fluff.

Publicity 179

Publicity Case Study Ethics Study 179

Wadds Inc.

JANUARY 15, 2024

Case studies of organisations including Johnson Matthey and Philips, that have embedded listening as a part of management progress are included in the book. Leading the Listening Organisation explores the complexity of effective listening, stressing that it encompasses both methodologies and leadership behaviours. Thanks, Richard.

Leadership 52

Leadership Employee Case Study System 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

SEPTEMBER 28, 2022

billion by 2024.”. For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing. billion in 2022 and grow to $4.56 will click it. Wait, you say!

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. They paused the program for 2023 but plan to resume in the new year (2024). Download our free Path to PR Agency Leadership tip sheet.

Agency 89

Agency Energy Crisis Management Industry 89

Institute for Public Relations

JANUARY 23, 2024

PwC studied which factors CEOs predict will impact business in the coming years, including developments in artificial intelligence (AI) and climate action. A survey of 4,702 CEOs in 105 countries and territories was conducted Oct. Key findings include: 1.)

Survey 59

Survey Study Government Corporate 59

Sword and the Script

NOVEMBER 14, 2023

A separate study demonstrates that two-thirds of B2B marketers don’t have calls with customers. This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. 3x salary – to replace them too.

Content Marketing 188

Content Marketing B2B Marketing How To 188

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

AUGUST 1, 2023

In 2024, Cision says it will add a new metric it calls “stance.” Years ago I worked for Vocus, which then owned PRWeb, and the PRWeb product manager (who is now a CEO) ran a study finding readers spent about 30 seconds longer with press releases that included multi-media. One new product for Cision. Large language deals.

Software 128

Software Pitching Ethics Privacy 128

Contently - Strategy

MARCH 11, 2024

So, what should content marketing for financial services look like in 2024? Lots of companies develop original content by investing in a proprietary study or partnering with a think tank, launch it via a press release and maybe a client mailing, and then move on to the next thing. In doing so, they’re not reaping the full benefit.

Financial 52

Financial Content Marketing Marketing How To 52

PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. Download a copy of the report here.

Report 88

Report Corporate Employee Policies 88

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

But other studies contradict that premise. 2024 will bring another US presidential election, and our divisions aren’t likely to heal any time soon. But in situations where ongoing news stories impact discourse and politics, businesses can show leadership by speaking out. So, the evidence is mixed.

Publicity 212

Publicity Corporate Employee Sports 212