Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 135

Leadership B2B Study Survey 135

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

Financial 52

Financial Content Marketing Marketing How To 52

Burrelles Fresh Ideas

MAY 14, 2024

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it.

Social Media 93

Social Media Media Video SEO 93

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Buzzstream

MAY 2, 2024

How to Find Journalists Interested in Your Story There are at least six main ways to find journalists. However, for illustrative purposes, I’ll still show how to confirm. To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the content marketing agency North Star Inbound.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here. Photo courtesy of Pixabay 1.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

DECEMBER 20, 2023

Content marketing agency Siege Media created the tool based on their teams’ years of insights and experience (including my own) with link building. If you are looking for relevant content to reference in a pitch, you can easily search the site you are on by typing the search term right into the plugin.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. That’s why building a tool kit is essential.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

Content marketing agency Siege Media created the tool based on their teams’ years of insights and experience (including my own) with link building. If you are looking for relevant content to reference in a pitch, you can easily search the site you are on by typing the search term right into the plugin.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Content marketing agency Siege Media created the tool based on their teams’ years of insights and experience (including my own) with link building. If you are looking for relevant content to reference in a pitch, you can easily search the site you are on by typing the search term right into the plugin.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Grammarly – Editing Content Grammarly’s tool offers grammar checking and style suggestions to enhance your writing.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Grammarly – Editing Content Grammarly’s tool offers grammar checking and style suggestions to enhance your writing.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. So, how do you scale your financial content creation efforts? Feeling inspired by these content marketing case studies?

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Source: Content Marketing is the New Conference ).

Survey 178

Survey Marketing B2B Study 178

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Contently - Strategy

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.

Leadership 98

Leadership Video B2C Interviews 98

Buzzstream

JUNE 5, 2024

How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists. Let’s look at how Hubspot does this with their Marketing Statistics post.

Digital PR 62

Digital PR Examples Strategy Survey 62

Contently - Strategy

APRIL 9, 2024

You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Here’s how to repurpose content in a way that feels fresh and engaging. The best part?

eBook 52

eBook Video YouTube Blogging 52