Garrett Public Relations
DECEMBER 7, 2023
As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1% economy, up from 30.1%
The Hoyt Organization
JANUARY 8, 2024
Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Final Thoughts In 2024, brands that embrace Gen Z – a rapidly growing customer base – will be successful.
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ImPRessions - Crenshaw Communications
OCTOBER 31, 2023
billion by 2024. Content marketing Creating high-quality, informative content that answers common voice search queries can position a company or their leader as an industry expert and increase its chances of being featured in voice search results. According to Demand Sage, there are 4.2
Sword and the Script
DECEMBER 26, 2023
There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.
Prohibition
DECEMBER 12, 2023
It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on. LinkedIn dabble with AI Between now and April 2024, LinkedIn is releasing a range of new features with a focus on AI integration.
Sword and the Script
MARCH 26, 2024
Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.
Sword and the Script
SEPTEMBER 28, 2022
B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. 2) Content marketing (not “marketing content” ).
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