Bianchi Biz Blog

FEBRUARY 12, 2024

My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. What advice do you have for PR people that want to pitch you? Describe the craziest or most fun story you have written.

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Meeting Report Transportation Automotive 86

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention.

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Bianchi Biz Blog

OCTOBER 9, 2023

One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks.

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Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

JUNE 5, 2023

About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8). Also, please do not take this profile as license to pitch me indiscriminately.

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Meeting Automotive Media Transportation 75

Bianchi Biz Blog

JULY 10, 2023

Years ago at Jalopnik I started looking into a company that purported to sell “perfect” replica supercars on the cheap. What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. Any pet peeves with PR people?

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Meeting Report Automotive Media 83

Sword and the Script

SEPTEMBER 3, 2019

To that end, I’ve enjoyed doing this, and I’ve had a lot of great calls with some really smart people behind these companies since. And now, here’s this month’s PR technology summary…. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR.

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Analytics Report Technology Pitching 68

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director.

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Agency Energy Crisis Management Industry 90

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

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Communications Marketing Technology Data 40

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

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Trends YouTube Video Social Media 105

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” In some respects, this is a step closer to the company’s public goal of making a Siri-like experience for public relations – which it publicized about 18 months ago. Those pitches are limited to 200 words or less.

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Software Pitching Ethics Privacy 122

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And that includes the vehicle technology and advanced mobility segment of the annual show.

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Automotive Mobile Software Technology 87

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. Find the Email Format Many websites and companies use the same format for their email addresses. You will typically find individual addresses from companies with smaller teams or solo bloggers.

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Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI

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Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

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Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

NOVEMBER 7, 2023

According to the announcement, the Media War Room “uses the company’s proprietary AI to enable these communicators to quickly understand the media landscape, create accurate responses, and come up with a strategy that keeps their organizations ahead of the headlines and in control of the narrative.” click image for higher resolution) 2.

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Employee Software Survey Tools 135

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. The deluge of PR pitches. Pitch proof points with claims. Source: US B2B Tradeshows ). Source: Code of PR Ethics? ).

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Survey Marketing B2B Study 176

Bianchi Biz Blog

MAY 17, 2021

I’m presently working on an article relating to the emissions systems that diesel engine makers will utilize to significantly reduce both NOx and particulate for 2024, while at the same time reducing fuel consumption. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

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Meeting Automotive Engineering Media 65

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Learning what type of content to pitch is essential to getting your pitch covered.

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Construction How To Media Google 62