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Top 10 must-have PR and communications tools: 2023 Guide

NewsWhip

Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. The post Top 10 must-have PR and communications tools: 2023 Guide appeared first on Newswhip. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.

Tools 78
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The brands that are winning the artificial inteIligence race in 2023

NewsWhip

Engagement has been rising month by month, but the media has been writing about AI in earnest since the early days of 2023. When it comes to helpful AI, Wevolver posted a video on Facebook where AI was used to simulate eye contact with a camera (197.5k). Since January, AI has held a commanding hold over both public and media interest.

Brand 78
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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. The company’s measures are based on the pitches sent through their systems. So, says Propel, which provides PR software. Is that good? See our services.

Report 106
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. Before my time the company had added a footnote to every PR message sent through its system: “powered by Vocus.” The change will take effect on April 2, 2024.

Reddit 178
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Top EV-Focused YouTube Channels That Mobility Suppliers Need to Follow

Bianchi Biz Blog

As a specialized PR agency for a number of automotive suppliers providing electric vehicle components and systems, we’ve curated and compiled the following list of some of the YouTube channels you might find most helpful. Who has time to watch them all? Typical Length: Average 15 minutes Frequency: Every Tuesday and Thursday Electrek.co

YouTube 83
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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. Since ads on “ walled gardens ” like Facebook and Amazon have been spiking in cost-per-sale in recent years , a shift in focus might be more cost-effective in addition to more directly measurable and controllable.

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How analyzing your LinkedIn stats can help you produce more effective content

Communications Conversations

That it’s merely a way for you to “game the system” and become a bigger personality on LinkedIn. Lesson #3: Timely topics, personal updates are what resonated the most You know how everyone is complaining that LinkedIn is turning into Facebook? That it’s all part of the personal branding game.

LinkedIn 109