ImPRessions - Crenshaw Communications
DECEMBER 16, 2022
Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.
ImPRessions - Crenshaw Communications
JUNE 20, 2023
Here are four ad industry and adtech trends to watch during Cannes Lions 2023. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. It’s clear: the adtech sector is wielding increasing influence during Cannes Lions.
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Sword and the Script
DECEMBER 20, 2022
PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR
ImPRessions - Crenshaw Communications
JANUARY 17, 2024
Obvious statement: 2023 was a breakout year for generative AI. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. We are Muck Rack customers, but are not otherwise affiliated with the brand.) Most (75%) also don’t offer AI training.
Contently - Strategy
MAY 13, 2024
According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? Google has reportedly been rolling out this shift for years.
Prohibition
DECEMBER 19, 2022
This will be great to quickly identify whether your posts violate any of the Instagram rules or privacy concerns with a yellow alert in the dashboard – a good move from Instagram in our eyes. It seems that more authentic and ‘real’ content is really going to be key in 2023. LinkedIn release 2023 best practices.
Communications Conversations
JANUARY 18, 2023
Earlier this week, Hootsuite came out with its 2023 Social Media Trends report. ” And while that may be true from a user perspective (user numbers and time spent on TikTok continue to climb), from a brand perspective, the picture is more murky in my view. Privacy concerns. Far from it, in fact. You’re not alone.
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