5W PR

DECEMBER 29, 2021

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences.

Social Media 60

Social Media Trends Media Instagram 60

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. 2022 is going to be known as the year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels. By Lisa Zanchi, Director, Digital Marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Shift Communications

APRIL 13, 2022

The importance of social media. Brands today are built on social. In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. They started with Facebook and Instagram. A lot has changed in the digital landscape over the last year. What hasn’t?

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Onclusive

MARCH 9, 2023

In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week.

Internal 195

Internal International Brand Branding 195

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. Facebook posts would have hundreds of comments with active conversations happening in the threads. Brands focused on using social to sell.

Social Media 169

Social Media Twitter Employee Trends 169

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement.

Video 148

Video Brand Branding Instagram 148

Communications Conversations

AUGUST 16, 2022

“I’m a social media team of one–how can I best manage all these different channels?” ” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels!” But that’s where we’re at in 2022.

Social Media 128

Social Media Media Resources YouTube 128

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Should we watch out for Metaverse?

Social Media 52

Social Media Trends B2C Media 52

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. It’s not time for most brands to hop on BeReal, but it IS time to pay attention to this growth as a potential platform of the future.

Social Media 68

Social Media Media Video Facebook 68

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

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Brand Branding Policies Local 78

NewsWhip

MAY 13, 2022

This week, the 2022 Pulitzer winners, Target unionizations, and the top publishers on Facebook in April. At the beginning of this year, we partnered with PR Week to conduct a study of hundreds of PR and communications professionals about some of the key aspects of corporate reputation in 2022. You can read the full blog here.

Facebook 78

Facebook Reputation Analysis Web 78

Stern + Associates

DECEMBER 20, 2022

As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience.

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Social Media Marketing Media Analytics 62

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels.

Social Media 62

Social Media Trends Media Instagram 62

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. In the past year Facebook has proven unfit to regulate itself. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Communications Conversations

MARCH 15, 2022

Companies are clearly putting a lot of time, thought and effort into the language of these social media posts. But, it seems those same companies are all over the board when it comes to HOW they make these posts on social media channels. Unilever (@Unilever) March 8, 2022. Unilever (@Unilever) March 8, 2022.

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Brand Branding LinkedIn YouTube 173

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. But there’s another short-form video format taking social media by storm: Social Reels.

Brand 92

Brand Branding Instagram Video 92

Communications Conversations

DECEMBER 2, 2021

, many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Just look at your Facebook feed–how many ads are in it? And we see it every day.

Strategy 106

Strategy B2C B2B Resources 106

NewsWhip

MARCH 18, 2022

This week, brands took center stage with Netflix, BMW, Pfizer, and Starbucks making headlines. Mar 14th: How BMW, Chevrolet, and Tesla ace public engagement on social media. The top article so far has come from The Shade Room , with 12k engagements, while IGN has seen success across social with its coverage.

Facebook 78

Facebook Instagram Analysis Social Media 78

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

FEBRUARY 13, 2023

2023 has started with a series of updates across most social media platforms. Take a look at our latest social media updates round-up below to keep you up to date. For more interesting articles from us check out these posts: Why Have My Social Media Ads Stopped Working?

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Instagram Social Media Twitter Media 62

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know!

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Instagram LinkedIn Social Media Media 62

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It’s only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. It was helped by a groundswell of social media support from fans posting to #FreeBritney, and egged on by a suddenly sympathetic mediaverse. Peloton swiftly steered its brand out of trouble by killing the campaign.

Facebook 310

Facebook Crisis Employee Government 310

Prohibition

AUGUST 15, 2022

We are officially over half-way through 2022 – where is the time going! and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. — Steven Bartlett (@SteveBartlettSC) January 7, 2022. No one cared.

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Crisis Viral Government Crisis Communications 62

Prohibition

OCTOBER 31, 2022

There’s been some social media updates that have filled us with excitement recently – particularly a highly anticipated Instagram update currently being tested! Here we’ve taken a deep dive into the changes happening across all of the top social media platforms so you’re up to date.

Instagram 62

Instagram Social Media Twitter Media 62

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Aaron Komo, senior brand manager for social and community at Noom. Many marketers wonder how they can make content that’s unique and ownable to their brand. But in 2022, it’s not just one- to-many social media, it’s many -to-many.

Social Media 62

Social Media Marketing Media Instagram 62

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52

Prohibition

OCTOBER 7, 2022

The social media world continues to change and update as platforms try to keep up with one another and introduce new features. This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit. TikTok update policies.

Instagram 62

Instagram Social Media Video Twitter 62

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

Video 62

Video Social Media Media Instagram 62

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. In the U.S., PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Navigating the waves of social media regulation. Some things to consider in your comms planning.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Communications Conversations

MAY 5, 2022

Over the last 13-plus years as a social media consultant, I’ve probably conducted 50+ social media audits. Social media is still a relatively “new” medium. As a result, social media audits are all over the board. Analyze leaders or employees using social media.

Social Media 68

Social Media Media Analysis Data 68

NewsWhip

JUNE 1, 2022

Brands have been called to lead with purpose when it comes to connecting with audiences today, and Mental Health Awareness Month is a time for them to demonstrate that their efforts have real meaning. To be successful at this, brands need to understand how they can be an asset instead of simply jumping on the bandwagon.

Brand 78

Brand Branding Instagram Education 78

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. About Growing Social Now.

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Financial Social Media Banking Media 52

Prohibition

OCTOBER 25, 2022

Since its launch, TikTok has taken the social medi a world by storm, evolving into a major player across the industry. Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. Tap into trends to inform PR proposals .

Strategy 71

Strategy Brand Branding B2C 71

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Barry Moltz on Facebook.

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Small Business Social Media Radio Media 52