Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.

Software 89

Software Pitching Measurement Enterprise 89

Bianchi Biz Blog

MARCH 7, 2022

Heavy Duty Trucking’s October 2021 “ Driver Retention: Get Shippers on your Side ,” was my first cover story for HDT and I thought it was very successful in addressing major issues experienced by drivers, fleet managers and shippers. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 83

Meeting Automotive Media Transportation 83

Sword and the Script

JANUARY 12, 2021

here is current as of January 2021. Yes, you should try to include multimedia if you can because it supports your media relations efforts. Do press release distribution services have SEO value? Media relations is hard , and they are afraid they won’t get coverage if they don’t use an expensive service.

Financial 89

Financial Video Survey Google 89

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. It finished the full year 2021 with $403 million in sales and was cash-flow positive. It spent $40.5

Software 126

Software Case Study Advertising Advertising 126

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. 13: When brands are more trusted than media. Watch webinar. Read transcript. read more.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MAY 3, 2022

billion in 2021 . While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. PR spending on media intelligence grows. billion in 2021. Meltwater published its annual report for FY 2021. to approximately $5.5

Software 100

Software Study Pitching Analysis 100

PR in High Definition

JUNE 28, 2022

The media landscape has been changing for many years. From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. and it’s important for PRs to be honest with our clients about this.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Rather, AI will be used to create a lot of filler and SEO bait. “I see a few things. Find your corporate story.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

AUGUST 3, 2021

Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]. It added that with now has 800 end-users and reached “the $1 million annual run rate in April of 2021.”. Media monitoring. Gini Dietrich breaks down media monitoring tools. Media relations.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

JANUARY 17, 2023

Products: media database, email distribution, media monitoring & reporting, online newsroom. Blog: SEO Software Company Semrush Moves into PR with Prowly Acquisition [PR Tech Sum].Comment: Comment: In 2021 Sumeru Equity merged SocialChorus with Dynamic Signal and rebranded as Firstup. and other FAQs]. On the radar.

Technology 93

Technology Software Resources Pitching 93

Communications Conversations

DECEMBER 14, 2021

“Check this out” or “Click here to learn more” are not good enough in 2021. We’ve become borderline horrible social media copywriters. 3: Use blog posts as media relations fodder. Blog posts are often perfect material for media pitches. 3: We’ve become lazy with our teasers.

Corporate 60

Corporate Blogging SEO Social Media 60

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. billion in 2021. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59