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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178
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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

One of the researchers made the strong claim that this makes prominent “news organizations complicit in actively creating and spreading disinformation about the climate crisis.” Lack of disclosure – Many communication professionals make use of native ads and follow the PRSA Code of Ethics when it comes to proper disclosure.

Ethics 81
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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). ” Read more: The 2021 Creativity in PR Study by Provoke Media and Now Go Create. Six in 10 comms pros face ethical challenges.

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Challenges and changes for PR in 2021

Stephen Waddington

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

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How do you solve a problem like proving the value of public relations to management?

Stephen Waddington

Its role was elevated within organisations as it supported crisis response and transformation. You could describe the industry's double-digit 2021 surge as opportunistic. It comes to the fore in a crisis, however there’s a fundamental contradiction.

Publicity 149
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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

It’s not like 2021 was a tunnel of love. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue.

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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 81