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The Top 10 PR Disasters in 2021

Prohibition

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. — Melissa Fulcher (@mkfulcher) June 28, 2021. — Aldi Stores UK (@AldiUK) April 16, 2021. FreeCuthbert.

Crisis 146
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The Top 10 PR Disasters in 2021

Prohibition

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. — Melissa Fulcher (@mkfulcher) June 28, 2021. — Aldi Stores UK (@AldiUK) April 16, 2021. FreeCuthbert.

Crisis 62
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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. When conducting interviews, capturing raw footage in the field, lighting a shot or running a soundboard for Facebook Live, proper techniques remain important, the service members agreed.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Email open rates course. Internal comms demand more focus. “62% Yes and yes.

Survey 81
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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. Of course, b-school being b-school we debated the merits of that journal article in class. Internal comms metrics.

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Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum]

Sword and the Script

The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness. G2 recognized Agility as a “momentum leader” for media monitoring in a Spring 2021 report. The market is valued at $4.8

Tools 100
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Vishal Garg’s apology has only deepened the crisis for Better.com

NewsWhip

The New York Times’ Facebook post about the story has seen thousands of reactions. Looking beyond the top tier articles, there are a few others that standout, especially because they came from international publishers. To read more about how brands are navigating the workforce in 2021, you can read our hiring report here.

Crisis 78