2021 Blogging Consumer Content Marketing 
Onclusive
DECEMBER 16, 2020
We will begin seeing more jobs and spending from both businesses and consumers. As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. That’s why content marketing needs PR. What will be our “new normal”?
Sword and the Script
DECEMBER 15, 2020
If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and.
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5W PR
DECEMBER 24, 2020
Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.
Sword and the Script
DECEMBER 21, 2021
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Guest posting gets personal.
Reputation Us
FEBRUARY 21, 2023
Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. But content also includes your press releases, corporate communications and annual report.
PR in High Definition
DECEMBER 17, 2020
With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements. You can read it here.
Sword and the Script
DECEMBER 22, 2020
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.
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