Contently - Strategy

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. And that, my friends, is how you end a blog post with a shameless CTA.

Trends 130

Trends LinkedIn Video B2B 130

PReview: A Blog by NewsVoir

AUGUST 17, 2021

The post PR hacks in 2021 to boost your next PR campaign appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals. Public Relations and Communications domain is no different. In fact, given […].

Tools 66

Tools Blogging Strategy Marketing 66

PReview: A Blog by NewsVoir

MARCH 1, 2021

The post 6 Elements of Modern Public Relations in 2021 appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals. Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age.

Publicity 60

Publicity Television Radio Newspapers 60

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. The first is the tight market for talent. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements. You can read it here.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

JULY 27, 2021

That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. Third-party validation is still more credible than all the content marketing and brand journalism in the world. Use content marketing with media relations in mind. About the 2021 JOTW Strategic Comms Survey.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). Keep your content marketing separate and distinct. It’s about your audience. Did you know?

Government 136

Government Survey Ethics Media 136

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. have become essential parts of the marketing and PR toolbox. Image & Video Recognition – Analyzing visual content. Cisco predicts that by 2021, 80% of online content will be videos.

Training 399

Training Video Analysis Data 399

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. But, this is a blog about PR, communications and media relations, so enough about the plot summary. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162

Media Fashion Television Radio 162

Contently - Strategy

JULY 27, 2021

But their secret sauce was content. They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. Right now, the content topic with the most potential in financial services may be cryptocurrency.

Brand 77

Brand Branding Banking B2C 77

Buzzstream

JANUARY 25, 2021

When it’s not exclusively about the brand or product, that content strategy is what’s referred to as “tangential content.” Sixty-eight percent of small business owners built tangential content, and 33.3% of owners did all of the content marketing themselves. . 2021 Link Building Plans. Link Building Well.

Small Business 127

Small Business SEO Survey Study 127

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. But 2021 begs a different question: How do you develop a great email newsletter? Damn near every marketer uses email as a marketing channel. ” Turns out, a lot of marketers are feeling like Dante.

How To 142

How To Content Marketing Banking Advertising 142

Stephen Waddington

JANUARY 27, 2021

This renewed level of activity is expected to continue through the first half of 2021 as organisations manage pent-up demand and seek to return to growth. There is demand for roles in social media and content marketing, research and insights, and paid social. A further boom is expected as the economy bounces back.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Sword and the Script

AUGUST 24, 2021

I’m a fan of using sponsored content strategically – I often recommend taking a high-performing blog post and repurposing it for paid content – and suggested a blog post we had published earlier that might land well with the audience. So too is sponsored content. PR’s strong aversion to anything paid.

Pitching 111

Pitching Media Relations Survey Advertising 111

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

PR in High Definition

DECEMBER 17, 2020

With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return. Marketers have had to shut down some plans, rethink others and completely move away from their usual timeline. Whilst we’ll be quite glad to see the back of this year, we shouldn’t totally forget it.

Reputation 133

Reputation Creativity Crisis Employee 133

Contently - Strategy

OCTOBER 5, 2020

Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages. Our latest effort, The 2021 Content Checklist, brought in 1,276 registrants, and became our most popular webinar to date. The move generated immediate returns. percent of the total.

Advertising 110

Advertising Advertising Real Estate Travel 110

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Meltwater offers 50 suggested metrics to measure your content marketing. That’s when he started building a product in-house.

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Perhaps in 2021, this move will force one of the larger, and forward-thinking PR tech vendors, to acquire a similar SEO software company like AHREFS, Raven Tools, or Moz. Did you know? Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

Contently - Strategy

FEBRUARY 22, 2023

” In 2021, Salesforce live streamed a series of Q&As with industry influencers on LinkedIn Live as 600,000 organic viewers watched. Promote it via emails, newsletters, and blog posts, as well as on all social channels where your brand is active. Some brands have taken to live streaming to teach new skills.

Video 89

Video Strategy Marketing Instagram 89

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 153

Blogging B2B Software SEO 153

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. In the image below, there are no real posts or engagement from followers on their Facebook since 2021. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 90

Analysis SEO Guidelines Google 90

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right?

Exercises 71

Exercises Employee Social Media Communications 71

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right?

Exercises 62

Exercises Employee Social Media Communications 62

PR 20/20

OCTOBER 19, 2021

Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. AnThis information-packed, girl-boss session at INBOUND 2021 from Carly Potock and Charlene Tassinari explains why. ???????. Discover Even More Up-and-Coming Content Marketing Ideas.

Video 58

Video Instagram YouTube Creativity 58

PR 20/20

OCTOBER 19, 2021

Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. This information-packed, girl-boss session at INBOUND 2021 from Canvas+Co's Carly Potock and Charlene Tassinari explains why. ???????. Discover Even More Up-and-Coming Content Marketing Ideas.

Video 52

Video Instagram YouTube Creativity 52

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

FEBRUARY 2, 2021

During these difficult times, audiences are looking for messaging that they can connect with on a deeper level – whether they’ve realized this or not, which means content marketing is more important than ever as a PR tactic for a strong campaign.

YouTube 68

YouTube Video Web Instagram 68

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Enter your topic keywords, which can be as simple as ‘TV’ or ‘Interior Design’.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

PRSay

JANUARY 4, 2022

You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process. If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. Save $100 with coupon code PRSA21.

Writing 204

Writing Web Training Content Marketing 204

Sword and the Script

DECEMBER 28, 2022

Prices have inflated the cost of content in B2B is no exception. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. billion in 2021 . billion in 2021. The average blog post was 1,376 words in 2022.

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and easy way for subscribers to opt-in and receive newly published content by email automatically with real simple syndication (RSS).

Google 108

Google Tools Analytics Blogging 108

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

NOVEMBER 30, 2021

That’s according to a report by Korn Ferry called The 2021 Buyer Preferences Study: Reconnecting with Buyers. Not content marketing. This reminds me of a 2020 report by Spiceworks that found about half of B2B technology prospects require 11 or more pieces of content. 32% “industry events/trade shows/conferences,”.

B2B 99

B2B Trade Shows Survey Study 99