Barokas

DECEMBER 19, 2019

Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent. The post PR and Marketing Predictions for 2020 appeared first on Barokas Communications.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. A new decade is upon us.

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave.

B2B 405

B2B Social Media Media Instagram 405

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media relations only gets harder. Top tactics in PR and comms.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Michelle Garrett , PR consultant, Garrett Public Relations. Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%).

Survey 129

Survey Communications Measurement Internal 129

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content.

Trends 151

Trends Nonprofit Consumer Newspapers 151

Critical Mention

FEBRUARY 25, 2022

In 2020, NBCUniversal strengthened its name by launching Peacock , a streaming service with three subscription plans, to their list of TV & Streaming brands. Another great way to get a better glance into what your audience likes and dislikes is by tracking Word Cloud metrics to see what related words are trending with your brand.

Brand 126

Brand Branding Storytelling Analytics 126

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. An annual survey by PRWeek found the median public relations salary in the U.S.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As A company’s social media or digital channels might be better ways to communicate right now, Collie said. “If Remaining authentic.

Agency 91

Agency Crisis Communications Consumer 91

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 21, 2021

Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Michelle Garrett | Garrett Public Relations. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021.

Marketing 167

Marketing Employee Content Marketing Training 167

Solo PR Pro

JANUARY 11, 2022

1 business goal for 2022 is to publish my public relations book! This public relations book will focus on helping students and journalists of color enter the field successfully. The book is about the essentials new or aspiring PR pros of color need to know to succeed in public relations from their first day on the job.

Writing 98

Writing Community Storytelling Education 98

Solo PR Pro

JANUARY 11, 2021

Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. When people hear “PR”, most think of only media relations. PR is the storyteller of the organization.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 103

Survey Marketing B2B Content Marketing 103

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. We generated a mass amount of coverage on this survey, but a few of the top national publications to cover it were HuffPost and U.S.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. The role of public relations in this new world must also adjust. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 11, 2018

Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. “I Also see PR and Storytelling; Off Script No.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2020. Effective storytelling improves valuations. 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues.

B2B 114

B2B Marketing Survey Software 114