Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component.

Video 48

Video Trends Storytelling YouTube 48

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Storytelling 52

Storytelling Brand Branding Marketing 52

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 21, 2021

Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . This was up from 50% in 2020.”. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Marketing be nimble. Predictability is dead – 2020 killed it. Michelle Garrett | Garrett Public Relations. Spotify reported in mid-2020 that overall podcast consumption had more than doubled.

Marketing 167

Marketing Employee Content Marketing Training 167

Critical Mention

FEBRUARY 25, 2022

In 2020, NBCUniversal strengthened its name by launching Peacock , a streaming service with three subscription plans, to their list of TV & Streaming brands. If your content is spread throughout a global scale, you should be able to track and analyze mentions by country. Perfect the Art of Storytelling. Know Your Audience.

Brand 126

Brand Branding Storytelling Analytics 126

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Keep an eye on their webinar announcement for registration details.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Stephen Waddington

JANUARY 27, 2021

In April 2020 it dropped by four-fifths and picked up as restrictions eased during the summer. According to the ONS recruitment recovery in the UK economy slowed in October to December 2020, with an estimated quarterly increase of 81,000 vacancies to 578,000. Hiring has previously been impacted by lockdowns.

Marketing 140

Marketing Travel Storytelling Healthcare 140

PR 20/20

FEBRUARY 6, 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. Entering 2020, there were 800,000 active podcasts. This Old Marketing. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

APRIL 27, 2017

Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. Not surprisingly, Mark Schaefer had plenty of other insights on content marketing such as “30 percent of searches will be done by voice by 2020.”

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). An annual survey by PRWeek found the median public relations salary in the U.S. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? “PR

Survey 94

Survey Industry Leadership Study 94

Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). The publication just needed to focus on different topics.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Sword and the Script

DECEMBER 4, 2018

Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed. Read more: PR and Content Marketing Insights from the Edelman Trust Barometer.

Survey 103

Survey Marketing B2B Content Marketing 103

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year.

Trends 130

Trends LinkedIn Video B2B 130

Solo PR Pro

JANUARY 11, 2021

We are the original content marketers – digital, print and visual. Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. PR is the storyteller of the organization.

Industry 79

Industry Print Ethics Internal 79

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020.

Trends 124

Trends SEO Leadership Print 124

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Sword and the Script

MARCH 3, 2020

The company says the new code will allow it to address several public relations challenges. The addition of Meltwater and Cision marks the third partnership I’ve observed in 2020 for TVEyes. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Audiences know the difference.

Writing 190

Writing Communications Marketing B2B 190

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. For most of 2020, b2b software has had about twice as much interest.

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

OCTOBER 15, 2020

For most of 2020, b2b software has had about twice as much interest. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. ” In Q1 of 2020, new leads increased 115 percent year-over-year. We love email,” GE’s Chief Storyteller told us.

B2B 130

B2B Trends Video Course 130

Sword and the Script

DECEMBER 28, 2022

That’s up from the firm’s last report which put the market at $4.8 billion in 2020. Effective storytelling improves valuations. Email subscribers are essential for content marketing success . Just 44% of B2B marketers use content to build a subscribed audience. to approximately $5.5 PR measurement.

B2B 114

B2B Marketing Survey Software 114

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. The same holds true for healthcare content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Research for this report was compiled in May 2020.

Healthcare 52

Healthcare Content Marketing Industry Trends 52