PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 22) “I am a storyteller and I look out for people.”. 12) “Write for businesses.”.

Employee 148

Employee Print Writing Survey 148

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> And Why You Should Now.

Web 60

Web Internal International Storytelling 60

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And it’s not just the technology we’re excited about. Internal communications and events. Storytelling with the Cognitive Content Hub™. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.”

Survey 119

Survey Measurement Public Affairs Storytelling 119

NewsWhip

OCTOBER 18, 2019

Communications professionals have put NewsWhip’s unique media intelligence technology that quantifies and predicts engagement with all the world’s news to work in guiding extremely effective crisis response. Engagements to Houston Rockets Coverage in 2019. The Backstory. Email Katherine via katherine.ellis@newswhip.com.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. Leading Technology and Humans Rights Scholar Who Helps AI, Video Game and App Developers Avoid Building Biases into Products. The Advantages of Inclusive Leadership. Smart apps.

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% That’s up from 17 interactions in 2019. Effective storytelling improves valuations. 66% said conferences (including virtual). Annual spending on PR software grew 14.7% to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

DECEMBER 18, 2018

MG: The technology. Even with all the technology and social media, etc., Even with all the technology and social media, etc., And, the storytelling. But PR pros have ALWAYS been storytellers. She is Michelle Garrett and she’s my guest on this edition of the Off Script Q&A series. Photo: Pixabay.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

Ethics 172

Ethics Communications Nonprofit Journalism 172

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. There’s a tool for that The market for technology in marketing and public relations is exploding.

Tools 69

Tools Insurance Insurance Handbook 69

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Podcasts are great for the delivery of credible information and analysis, and storytelling. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level.

Marketing 168

Marketing Employee Content Marketing Training 168