Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. 1) Owned media gains on distrust of mass media. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). The study was conducted from November 2019 to March 2021. The researcher also analysed organisational charts.

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Every employee needs media training. This underscores the need for a robust digital presence.

Marketing 168

Marketing Employee Content Marketing Training 168

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. That’s up 17% from the same survey last year.

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 2) SocialChorus adds new employee comms products.

Industry 86

Industry Media Technology Employee 86

Doctor Spin

FEBRUARY 22, 2024

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. Learn more: Media Relations Corporate Communications (Sometimes used interchangeably with “Communications” and “Inhouse PR” as a general term.)

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Sign up here.

Software 102

Software Analysis Data Tools 102

PR in High Definition

JUNE 28, 2022

The media landscape has been changing for many years. From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. and it’s important for PRs to be honest with our clients about this.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. Communication teams must straddle all worlds.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. PE Firm Buys 3 PR Tech Vendors.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Try our services.

Tools 100

Tools Survey Pitching Analytics 100

5W PR

APRIL 23, 2020

What will matter to many of them in the future is how the brand treated its employees during the pandemic. million in 2018 and predicted that nearly 139,000 positions would be eliminated because of self-service checkouts, online sales and other advances in technology. The agency said there were more than 3.6

Consumer 97

Consumer Survey Retail Software 97

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

PRSay

DECEMBER 18, 2019

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. Employees can and will speak to friends, family and other audiences, a reality that management can turn into an advantage — rather than a liability — by communicating expectations and talking points throughout the organization. In an Oct.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. In January 2019 Cision acquired two more companies – TrendKite and Falcon.io.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

JUNE 30, 2020

The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. Where PR Should Report?

Report 118

Report Publicity Survey B2B 118

Sword and the Script

OCTOBER 29, 2019

Mr. Wynants pointed out it’s an optional feature and customers that use it tend to link it up with a dedicated email address that is just used for media relations. Prezly does not provide a media database – that is a ready-made list of media contacts. 5) Prezly bakes in GDPR compliance. 9) PR tech assessment.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Cision would sell iContact to J2 Global in 2019. 3) September 15, 2014: Visible Technologies. 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

Stephen Waddington

FEBRUARY 12, 2019

billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report. Spam Media such as LinkedIn, Medium and WordPress has democratised the ability to share thoughts and ideas but there isn’t an event or news story happens without an about the implications for a market or sector. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

OCTOBER 1, 2019

And now onward this month’s PR technology summary…. 1) Agility reimagines media monitoring. Agility PR Solutions launched “their reimagined media monitoring software” this month. b) The most popular outlets & articles covering technology in 2019 via Muck Rack. click images for higher resolution).

Pitching 61

Pitching Analysis Report Video 61

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. When employees are informed, this leads to trust.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 28, 2022

That’s up from 17 interactions in 2019. 3) lack of employee experience (25%). 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Case in point? Those interactions are composed of both human and digital touches.

B2B 116

B2B Marketing Survey Software 116