PRSay

JANUARY 29, 2018

Yet as we look at 2018 — and the years to come — there is much that remains to be done. And 70 years ago, Boston University, my alma mater (full disclosure), offered the world’s first degrees in public relations. We have set standards for our discipline and developed and shared knowledge and best practices. We have come far together.

Survey 134

Survey Ethics Leadership Financial 134

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The very mention drives discussion about ethics, morals, constraints and limitations. Reports from the JOTW Communications Survey in 2019 and 2018. Your input is needed! What is PR?

Survey 86

Survey Public Affairs Corporate Trends 86

Stephen Waddington

OCTOBER 4, 2018

Law, ethics, professional standards, leadership and personal skills appear to be protected areas. Anne’s work raises important questions about the impact on entrants to the professions, governance and ethics. We’re grateful to Catherine Arrow for allowing the adaption of her work. These are important areas to be explored in the future.

Ethics 90

Ethics Tools Groups Government 90

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” Do the Right Thing.

Creativity 96

Creativity Storytelling LinkedIn System 96

Stephen Waddington

OCTOBER 20, 2017

The project will support 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. It’s striking how many issues such as ethics, professional development and the reputation of the public relations profession, remain a constant through the history of the CIPR. I’ve had some great conversations.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Sword and the Script

MAY 14, 2019

This is the basis of the company’s 2018 Global Media Report which I summarized here. 3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. Could Google build an index like this? Sentiment analysis.

Case Study 119

Case Study Software Data Web 119

Sword and the Script

APRIL 2, 2019

In 2018, the most recent edition, there were nearly 7,000. billion in 2018 , though some forecasts say that will drop this year. had 1,800 lawyers on staff in 2018 according to Above the Law , a trade publication. The years ending 2017 and 2018 were the best law firms had experienced in a long time. Indeed, I agree.

Agency 99

Agency Trends Marketing Survey 99

Stephen Waddington

OCTOBER 4, 2020

As a Council and Finance Committee member I’ve been shocked to learn that the CIPR budget contribution to all sectoral and regional groups was less than one per cent of the £4m+ budget in 2018. What more could the CIPR do to support practitioners with strategic planning, PESO and measurement. What’s needed?

Meeting 78

Meeting Government Energy Employee 78

PR Conversations

JULY 24, 2018

To their credit, they are usually on the course because they want to learn this stuff.) I believe measurement and evaluation is improving. Dr. Heather Yaxley: It is interesting to see some momentum around measurement and evaluation triggered in large part by publication of the Barcelona Principles in 2010.

Publicity 46

Publicity Study Government Internal 46

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. Media bias and PR ethics. PR measurement. That is, yes. Media relations only gets harder.

Survey 124

Survey Measurement Public Affairs Storytelling 124

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. Fragmenting along the lines of trust

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Wishing you a safe and happy holiday season.

Writing 200

Writing Communications Marketing B2B 200

Critical Mention

AUGUST 26, 2018

We recently had the opportunity to speak to the 2018 PRSA National Chairman, Anthony W. Q: What are your initiatives for PRSA for 2018-2019? meaning diversity, advocacy, technology and ethics. We have the highest satisfaction scores among members for our support of the Code of Ethics and that’s where we need to stay.

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse….

Survey 98

Survey Journalism Study Pitching 98

Sword and the Script

DECEMBER 22, 2020

Source: Code of PR Ethics? ). European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

OCTOBER 26, 2018

Here are some ideas for PR-relevant costumes for Halloween 2018. 2018 said goodbye to “Scandal,” so if you feel you can pull it off, why not salute the recently retired queen of crisis PR, Olivia Pope? Simply grab a long brown wig, string of pearls, sensible knit dress, and a flag pin for good measure. Page Society.

Crisis 85

Crisis Film Fashion Ethics 85

Communications Conversations

JULY 23, 2019

“Lilian is a 2018 grad of Macalester in Global Studies, Anthropology, and Japanese, yet she’s developed the Vietnamese bridge-building initiative “The Sticky Rice Project,” learned graphic design on her own, and has risen to Associate Art Director at On Being.” ” – Heather Olson. “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. Facebook’s Data Privacy Concerns (2018-2021) : Horror Story : Facebook faced ongoing controversies related to data privacy and security, including the Cambridge Analytica scandal.

Privacy 52

Privacy Ethics Airlines Data 52

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Trinity Mirror ( The Daily Mirror ) and News UK ( The Sun and The Times ) are the eighth and ninth most popular websites in the UK according to The Ofcom Communications Market Report 2018 (opens as a PDF).

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. 7: Lou Hoffman.

Social Media 98

Social Media Marketing Media Creativity 98

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Data Community 164

NewsWhip

FEBRUARY 26, 2021

We arrived in 2018 at a very stunning finding, which is the first time that we then looked at the concerns, and rising concerns, about fake news. That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. Just above the line.

Brand 78

Brand Branding Media Government 78