Sword and the Script

JUNE 30, 2021

Michelle Garrett , PR consultant, Garrett Public Relations. Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast. Blog: Code of PR Ethics? 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey. 105 Answers from Communicators.

Survey 122

Survey Communications Ethics Measurement 122

Stephen Waddington

OCTOBER 4, 2018

Benchmarking PR skills versus tools Jean Valin led a group of researchers that explored the impact of tools in on a competency framework for public relations defined by the Global Alliance. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. My thanks to everyone involved in the panel.

Ethics 90

Ethics Tools Groups Government 90

Stephen Waddington

SEPTEMBER 20, 2018

Public relations exhibits many of the qualities associated with a profession but is very much a work in progress. It’s hoped that this project will provide insights from other professionals that can be applied to public relations. The call for material will remain open for the remainder of 2018.

Ethics 60

Ethics Technology Analysis Tools 60

PR Conversations

JULY 24, 2018

This PR Conversations post looks at the challenges in attracting smart people to build sustainable careers in public relations, by sharing a conversation that I’ve had with Ann Pilkington, founder of PR Academy , the largest provider of professional PR qualifications in the UK. . Dr. Heather Yaxley.

Publicity 46

Publicity Study Government Internal 46

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Richard: It happened slowly and organically.

Interviews 105

Interviews Ethics Government Internal 105

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Stephen Waddington

OCTOBER 20, 2017

The project will support 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. We want to gain an audience beyond the public relations profession. Essays are invited in five areas of public relations, related to the CIPR’s history, purpose and campaigning. 1973: 25 th anniversary.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Stephen Waddington

OCTOBER 4, 2020

He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. As a Council and Finance Committee member I’ve been shocked to learn that the CIPR budget contribution to all sectoral and regional groups was less than one per cent of the £4m+ budget in 2018.

Meeting 78

Meeting Government Energy Employee 78

Stephen Waddington

JULY 11, 2018

I was honoured to address the CIPR's 2018 graduation ceremony in London tonight. It’s an issue at the heart of the future of PR and public discourse. It was high on the agenda of this year’s BledCom , the international public relations research symposium. More than 100 students graduated in this year's cohort.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. While I don’t have access to its analytics, it would be a safe bet to say that Häagen-Dazs profited from its publicity stunt.

Creativity 96

Creativity Storytelling LinkedIn System 96

PR in High Definition

OCTOBER 26, 2020

It is the term used to describe the public denouncing of the behaviour or beliefs of a person, group, or business via online platforms and the act of calling for others to acknowledge and engage with them no longer. These are social, ethical, and moral matters. Clearly, the public is demanding more of businesses than in the past.

Groups 62

Groups Employee Leadership Examples 62

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

Communications Conversations

FEBRUARY 6, 2018

As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world. Many jobs in the comms world require you to manage a broad mix of internal AND external communications.

Energy 68

Energy Corporate Travel Internal 68

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. Yet by acting as a superhero saviour regardless of the cause, public relations practitioners arguably absorb criticism and stress on behalf of the entire organisation.

Crisis 63

Crisis Crisis Management Leadership Training 63

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Answered: yes , brands should take a stand) “Because you automatically alienate 50% of the general public.”

Survey 121

Survey Measurement Public Affairs Storytelling 121

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 194

Writing Communications Marketing B2B 194

Communications Conversations

JULY 23, 2019

“In her three-year tenure at Renewal by Andersen as a social media specialist, Katie Zess has pushed our public relations efforts to the frontlines. In addition to external communications, Kristen also oversees internal communications with People Incorporated’s 700+ employees at several locations in the Twin Cities metro area.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

APRIL 27, 2019

When “asked journalists if the public lost or gained trust in the media over the last year, 63% feel the public lost trust. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Atmospherics of trust.

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

DECEMBER 22, 2020

Public relations statistics from 2020. Public Relations Statistics from 2020. The median public relations salary in the U.S. Source: 2020 Public Relations Salary Survey ). Source: Code of PR Ethics? ). Annual spending on media intelligence solutions for public relations professionals increased 7.2%

Survey 178

Survey Marketing B2B Study 178

PR Matters

JANUARY 12, 2018

Don’t Be: Inconsistent in your ethics, words and actions. each of your social media communities, internal comms, the media, customers, speeches, investor updates, website copy, etc.). Whether returning a journalist’s call, that of a member of the public, or replying to an email, be sure to do it. And fewer clauses.

Reputation 133

Reputation Construction Writing Communications 133

PRSay

FEBRUARY 12, 2021

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. Greg Beaubien is a frequent contributor to PRSA publications.

Ethics 172

Ethics Communications Nonprofit Journalism 172

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Society is demanding that companies, both public and private, serve a social purpose.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018.

Publicity 164

Publicity Ethics Data Community 164

NewsWhip

FEBRUARY 26, 2021

Earlier in the pandemic there was an initial rise in public trust but the bubble has burst. We arrived in 2018 at a very stunning finding, which is the first time that we then looked at the concerns, and rising concerns, about fake news. So it has both the competence and the ethics implied in that question. Read transcript.

Brand 78

Brand Branding Media Government 78

Flatiron Communications

NOVEMBER 28, 2018

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. Sarah Frier (@sarahfrier) November 26, 2018.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44