Remove 2017 Remove Ethics Remove Technology Remove Writing
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 144
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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

SEO 120
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies.

Publicity 167
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Public relations and professionalism: work to do to realise full potential

Wadds Inc.

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies.

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Daley’s Razor: On Healthcare Communications & Fake News

PRSay

Brinkley , a man who used new technologies (broadcast radio) in the early 20th century to make wildly unfounded and dangerous health claims. That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.”

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Why Millennials Won’t Unplug From Facebook

PRSay

I may be upset by Facebook’s lack of ethics. As Wired reporter Louise Matsakis writes, “Many people on Tinder choose to sign in with their pre-existing Facebook profile because it’s simply easier to transfer photos to the dating app and find out whether they have mutual friends with a potential match.

Facebook 135
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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently - Strategy

After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools. As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017.

SEO 93