Ethical Voices
JUNE 12, 2023
What is the most difficult ethical challenge you ever confronted? If you remember in 2017 when the Muslim ban was first announced, people flocked in droves to airports, to support the community, to provide legal support. What is the best piece of ethics advice you were given? We didn’t really capitalize on the moment.
Cision
FEBRUARY 3, 2017
It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.
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Waxing UnLyrical
MAY 24, 2018
The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.
ImPRessions - Crenshaw Communications
MAY 18, 2018
It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.
PRSay
FEBRUARY 23, 2017
While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.” As Jane writes “Honest, ethical professionals never spin, mislead or alter facts.
PR 20/20
OCTOBER 10, 2019
Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In 2017, that number jumped to 3% of the agency’s total time (it was in our top seven initiatives). of the agency’s total time to the Institute’s launch and exploration.
PR Conversations
APRIL 10, 2018
Realistically, a successful future-proof communication function needs to blend both positions, making the most of the evolving technological capabilities whilst applying common sense, ethical restraint and civic responsibility. Millennials, Gen Zers and whatever cohort comes next have different values and ideas.
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