Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Like Burrelles, most media monitoring companies already built some form of AI into their systems.

Writing 192

Writing Communications Marketing B2B 192

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. Amplifying the influencers’ work The last thing you must do when launching an influencer program is to design your content amplification support system.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. By default, the system pulls results from the last 30 days, but you can adjust this to back as far as 180 days. This also applies moving forward. 4) Analytics and reporting.

Tools 83

Tools Comparison Media System 83

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this first part, I’m providing some suggestions for existing blogs that either will be creating an editorial strategy for the first time, or rather want to revise their strategy to better reflect their focus in 2016. The lowest traffic?

Blogging 69

Blogging Strategy How To Writing 69

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Questions like, “Do I enjoy writing for Journalistics?” it’s hard to justify such a dramatic decline in post volume.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this first part, I’m providing some suggestions for existing blogs that either will be creating an editorial strategy for the first time, or rather want to revise their strategy to better reflect their focus in 2016. The lowest traffic?

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Questions like, “Do I enjoy writing for Journalistics?” it’s hard to justify such a dramatic decline in post volume.

Blogging 40

Blogging Analytics Google Writing 40

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. That’s everything I know/own, digitally, stored in a familiar electronic filing system. Take notes (yes, write in your book).

Digital PR 60

Digital PR SEO Small Business Blogging 60

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 65

Meeting Automotive Engineering Media 65

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Businesses are compelled to build systems for taking that message directly to a target audience. 5) Did Outbrain Try to Pitch Content Marketing at Cannes? 2) The Aesthetics of Text: Writing Readable Blog Posts.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 13, 2016

. — Jeff Perkins (@jeffperkins8) December 7, 2016. This works best if this is part of marketing operating system. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. It’s potential media pitch or link for a roundup article. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. These systems support data sets in real-time, and data remains secure in the Cloud. 2) Microtargeting augmented by social surround sound.

Social Media 91

Social Media Marketing Media Creativity 91