PRSay
DECEMBER 13, 2018
For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers. Television remains the most popular way Americans receive news, though its use has fallen since 2016.
The Proactive Report
MAY 27, 2017
Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.
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Communications Conversations
AUGUST 11, 2017
In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. Consider the facts: FACT: Mainstream media reach continues to wane. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: Local media continues to struggle as well.
Communications Conversations
JANUARY 26, 2016
Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Just give this shocking post a read.
Beyond PR
JULY 18, 2016
As the Olympic flame weaves its way through Brazil, more than 10,000 athletes from 28 sports are preparing to converge on Rio de Janeiro to compete in the 2016 Summer Olympics. Communicators will be better served by understanding the Brazilian media landscape and investing in journalistic relationships to gain reputable coverage.
Cision
APRIL 25, 2017
What started as a fact-checking mission to validate information presented by newsmakers, particularly elected officials’ campaign ads, speeches, and debates, has migrated into an organization-wide effort to verify reported or shared news stories that appear to have bad information, according to Eric Carvin, AP’s social media editor.
Cision
FEBRUARY 26, 2016
How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. Bayse (@LEBayse) February 24, 2016. Suzette Kettenhofen (@webdiva911) February 25, 2016. We turned to The Washington Post , the D.C.
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