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How AI Can Help Your PR Strategy

Onclusive

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. Business leaders specifically believe AI is going to be fundamental in the future.

Strategy 294
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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. The GIFT 2016 report provides the basis for a call to action for accountants and regulators of the accounting profession to get to grips with this important issue. Intangible value drivers and value are not going away.

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10 New Facebook Features for 2016

Cision

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all). Facebook at Work. Improved Search.

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Why innovation in PR tech is so slow

Stephen Waddington

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). They are also focused on earned media.

Tools 135
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Social Tools Summit Wrap

Flack's Revenge

Nice bump from Best Tweeter 2016). Simply Measured social analytics (“great competitor dashboard”). SocialChorus enterprise social. SpredFast enterprise social. Most Innovative : Outgrow interactive content platform. Highest ROI : Lithium social media management. Social Hero : Rachael Cobb (making our panel proud!).

Tools 120
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Private equity firm backs PR tool platform Cision in $2.74 billion deal

Stephen Waddington

Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd. Every other operational area in the enterprise has been through this transition. The Cision Cloud platform includes listening, influencer identification, content planning, channel distribution and measurement.

Tools 60
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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

million in 2016. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Enterprise monitoring may cost more. Meltwater offers 50 suggested metrics to measure your content marketing.