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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below. It is enjoying significant growth.

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10 New Facebook Features for 2016

Cision

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all). Improved Search.

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Time for B2B Marketers to Pay Attention to Slack?

Shift Communications

Launched just over two years ago, the platform has seen rapid adoption across the enterprise in a way not seen since the original days of Chatter and Yammer. And the conversation about the company continues to grow, as we can see in this Google Trends chart from the company’s launch in August 2013 to January 2016.

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How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. The GIFT 2016 report provides the basis for a call to action for accountants and regulators of the accounting profession to get to grips with this important issue. You can download the Global Intangible Finance Report (GIFT) 2016 here.

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3 Important Things Marketers Must Know About Artificial Intelligence

PR 20/20

Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. Your internal capabilities (or access to external talent) could determine whether or not certain AI solutions make sense for your brand.

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Al Jazeera: America’s Not-So-Warm Embrace

Flatiron Communications

Minimally, those charged with re-positioning Al Jazeera America into a reputable journalistic enterprise, by U.S. And then there were the internal scandals and defections that bubbled into the public domain raising the spectre that the network may not be as committed to journalistic ethics as it purported to be.