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Planting Hope: A Journey From Prison to Purpose with Cheryl Armstrong

PR for Anyone

Her remarkable achievements include earning a Master’s Degree in Humanities, founding the Plant Your Energy organization dedicated to inspiring others in need, and authoring the empowering book, “Plant Your Energy: Face Your Demons and Transform Your Life.”

Energy 130
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The rise of FemTech

PR in High Definition

The term ‘FemTech’ was coined by Ida Tin in 2016 (Co-Founder of Clue), just eight years ago. As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. So, safe to say it’s pretty new to the scene. And this revolution is broadening the conversation beyond contraception and conception.

Privacy 62
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Lessons from the UK’s top media and public relations blogger

Stephen Waddington

The inspirational public relations graduate started blogging in September 2016 as a final year student at Westminster University. Marcel’s energy and fresh point of view quickly earned him attention. It’s the advice that I gave Marcel when we first met in the summer of 2016. What’s your writing habit? He took note.

Publicity 105
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Meet the Media: Craig Cole, Road Test Editor at Roadshow by CNET

Bianchi Biz Blog

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. I primarily cover product, vehicle reveals and first drives, so that’s where most of my energy is spent. Basically, I do everything (or at least it feels like I do, LOL). . Any pet peeves with PR people?

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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

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If you can change only one thing, start here: Reduce friction

PRSay

Used in a sentence: “A gasoline engine loses over 70 percent of its energy to friction and heat.”. As Bob Garfield writes in a recent column on online publishing, “Because it is human nature not to be bothered if bother can be avoided, it takes very little friction to stop a transaction, or any action, in its online tracks.”.

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Earning Attention: Cold Calls, Content and Ads; Unscripted Marketing

Sword and the Script

I was stating that “I was open for business” and that message was released to the universe, creating more confidence and more positive energy. Frank Strong (@Frank_Strong) June 12, 2016. Some marketers have gotten good at writing headlines, but the content doesn’t deliver. SJtgPBrMry @MarketingProfs pic.twitter.com/JWHqUWyGmv.