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How to Overcome 7 Top Content Marketing Challenges

Cision

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

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Lessons from the UK’s top media and public relations blogger

Stephen Waddington

The inspirational public relations graduate started blogging in September 2016 as a final year student at Westminster University. Marcel’s energy and fresh point of view quickly earned him attention. It’s the advice that I gave Marcel when we first met in the summer of 2016. What’s your writing habit? He took note.

Publicity 105
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SHIFTxSW: Interview with Hugh Forrest, Director of SXSW Interactive

Shift Communications

First year registrants should try to attend my short “Welcome to SXSW 2016” remarks on Friday morning, March 11. SHIFT: So many people write annual “how to survive SXSW” posts which are really just long lists of where to eat in Austin. Onsite, the community inspires us with their energy and their passion and their enthusiasm.

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Meet the Media: Craig Cole, Road Test Editor at Roadshow by CNET

Bianchi Biz Blog

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. I primarily cover product, vehicle reveals and first drives, so that’s where most of my energy is spent. Basically, I do everything (or at least it feels like I do, LOL). . Any pet peeves with PR people?

Meeting 66
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PRoust Questionnaire: Kim Blanchette

PR Conversations

Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Excellent communication is key to our profession, and good writers always attract my attention, as well as help me strive to improve my own writing. Whatever I’m doing at the time.

Energy 53
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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. 2 Doing the Research It was February 2016.

Writing 83
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An analysis of the impact of AI on skills in PR

Stephen Waddington

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. In a podcast interview Paul Sutton said the images served as highly visible warning signs for practitioners. This is where you should direct your personal energy if you want to stay ahead.